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Marketing Automation Professional

2 months ago

Toronto, Ontario, Canada Publicis Groupe Full time

Job Summary

We are seeking a highly skilled CRM Strategist to join our team at Publicis Groupe. As a CRM Strategist, you will be responsible for developing and implementing customer relationship management strategies that drive business growth and customer engagement.

Key Responsibilities

  • Design, implement, and evaluate CRM marketing lifecycle campaigns, including seasonal and category moments, trigger-based, nurture, and retention programs for our clients across multiple retail product categories and channels.
  • Create a test and learn framework to continuously monitor and optimize CRM programs to ensure alignment with client business strategy and priorities.
  • Prepare regular reporting, identify performance trends, and shift strategy as needed to ensure KPIs are being met and exceeded.
  • Develop creative briefs and provide ongoing leadership across internal and external marketing, design, and technology partners.
  • Identify and manage customer targeting and segmentation strategies and maintain performance.
  • Work with our deployment and operations partners to build and launch complex automated campaigns and guide capability updates and enhancements.
  • Become the expert in the client's customer and continuously advocate for their ever-evolving needs.
  • Become familiar with and support client company culture, policies, procedures, mission, values, and standards.
  • Speak and present confidently to clients about strategic recommendations and share knowledge with clients and colleagues to help define agency best practices.
  • Stay ahead of all emerging media, technology, and platforms in the digital, CRM, and e-commerce space to ensure we are leveraging new tactics and ideas in the optimal manner.

Qualifications

  • 3-4 years of experience in advertising/marketing with a focus on customer relationship management and retail e-commerce.
  • Demonstrated success in developing strategy and guiding implementation of CRM programs & campaigns (Email/Push).
  • Passionate storyteller with ability to develop customer-centric experiences that leverage data and technology to solve customer and business problems.
  • Self-starter that is as adept at navigating a complex organization for answers and solutions as they are at evangelizing them to the benefit of the team.
  • Ability to cultivate relationships in a multi-discipline environment (creative, technology, analytics, operations, and production).
  • Highly motivated, driven, and works well in a fast-paced, collaborative environment.
  • Analytical mindset, skilled in briefing, interpreting, and presenting reporting and analytics using specialist tools & custom reporting (e.g., Adobe Omniture, Google Analytics, etc.).
  • Familiar with marketing automation platforms (e.g., Braze, Salesforce Marketing Cloud, Adobe, Oracle Marketing Cloud, Eloqua, Marketo, etc.).
  • Experience in a client-facing role preferred.