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Email Marketing Specialist

2 months ago

Toronto, Ontario, Canada Raise Full time
About the Role

We are seeking a highly skilled Email Marketing Specialist to join our team at Raise. As a key member of our marketing team, you will be responsible for designing and executing digital campaigns that drive engagement and conversion.

Key Responsibilities
  • Campaign Design and Execution: Develop and implement email marketing campaigns that meet the needs of our clients and drive business results.
  • HTML and CSS Development: Utilize modern web technologies to develop campaign creative for the digital space, focusing on large-scale email marketing campaigns and authenticated campaigns.
  • Quality Control and Assurance: Execute and adhere to quality control procedures and workback schedules for all campaigns, ensuring timely receipt of design and data points.
  • Collaboration and Communication: Work closely with marketing partners and stakeholders to ensure seamless campaign execution and maintain a positive working relationship.
  • Subject Matter Expertise: Establish a reputation as a subject matter expert in email marketing and provide technical support and expertise to enhance and expand the reaches of A/B testing capabilities.
Requirements
  • Experience: 5-8 years of experience working directly with HTML email and web templates using a text-based tool such as Notepad ++ or Adobe Dreamweaver.
  • Coding Skills: Strong understanding of email tools like Litmus and Movable Ink and accessibility guidelines such as Dark mode development and others.
  • Marketing Design: 3-5 years of experience creating and editing emails for delivery with a product such as Responsys, Adobe Campaign or Salesforce Marketing Cloud.
  • Education: HTML, CSS accreditation or four-year degree in Marketing, Design or related field.