Marketing Automation Professional

3 weeks ago

Toronto, Ontario, Canada Publicis Groupe Full time

Job Summary

We are seeking a highly skilled CRM Strategist to join our team at Publicis Groupe. As a CRM Strategist, you will be responsible for developing and implementing customer relationship management strategies that drive business growth and customer engagement.

Key Responsibilities

  • Design, implement, and evaluate CRM marketing lifecycle campaigns, including seasonal and category moments, trigger-based, nurture, and retention programs for our clients across multiple retail product categories and channels.
  • Create a test and learn framework to continuously monitor and optimize CRM programs to ensure alignment with client business strategy and priorities.
  • Prepare regular reporting, identify performance trends, and shift strategy as needed to ensure KPIs are being met and exceeded.
  • Develop creative briefs and provide ongoing leadership across internal and external marketing, design, and technology partners.
  • Identify and manage customer targeting and segmentation strategies and maintain performance.
  • Work with our deployment and operations partners to build and launch complex automated campaigns and guide capability updates and enhancements.
  • Become the expert in the client's customer and continuously advocate for their ever-evolving needs.
  • Become familiar with and support client company culture, policies, procedures, mission, values, and standards.
  • Speak and present confidently to clients about strategic recommendations and share knowledge with clients and colleagues to help define agency best practices.
  • Stay ahead of all emerging media, technology, and platforms in the digital, CRM, and e-commerce space to ensure we are leveraging new tactics and ideas in the optimal manner.

Qualifications

  • 3-4 years of experience in advertising/marketing with a focus on customer relationship management and retail e-commerce.
  • Demonstrated success in developing strategy and guiding implementation of CRM programs & campaigns (Email/Push).
  • Passionate storyteller with ability to develop customer-centric experiences that leverage data and technology to solve customer and business problems.
  • Self-starter that is as adept at navigating a complex organization for answers and solutions as they are at evangelizing them to the benefit of the team.
  • Ability to cultivate relationships in a multi-discipline environment (creative, technology, analytics, operations, and production).
  • Highly motivated, driven, and works well in a fast-paced, collaborative environment.
  • Analytical mindset, skilled in briefing, interpreting, and presenting reporting and analytics using specialist tools & custom reporting (e.g., Adobe Omniture, Google Analytics, etc.).
  • Familiar with marketing automation platforms (e.g., Braze, Salesforce Marketing Cloud, Adobe, Oracle Marketing Cloud, Eloqua, Marketo, etc.).
  • Experience in a client-facing role preferred.

  • Marketing Automation Strategist

    1 week ago

    Toronto, Ontario, Canada Manulife Financial Corporation Full time

    Marketing Automation Expert WantedYou're an experienced marketing automation professional seeking a challenging role where you can drive marketing practices and achieve business results. We're looking for a strategic leader who can thrive in an entrepreneurial culture and make a significant impact.About the Role:Develop and execute marketing automation...

  • Marketing Automation Strategist

    1 week ago

    Toronto, Ontario, Canada Manulife Financial Corporation Full time

    Marketing Automation Expert WantedYou're an experienced marketing automation professional seeking a challenging role where you can drive marketing practices and achieve business results. We're looking for a strategic leader who can thrive in an entrepreneurial culture and make a significant impact.About the Role:Develop and execute marketing automation...

  • Marketing Automation Developer

    6 days ago

    Toronto, Ontario, Canada Jade Global, Inc. Full time

    Job Title: Marketing Automation DeveloperWe are seeking a highly skilled Marketing Automation Developer to join our team at Jade Global, Inc.About the Role:The ideal candidate will have hands-on experience with AMP script, HTML, CSS, and JavaScript, as well as a strong understanding of Salesforce Marketing Cloud products such as Journey Builder, Email...

  • Marketing Automation Developer

    4 days ago

    Toronto, Ontario, Canada Jade Global, Inc. Full time

    Job Title: Marketing Automation DeveloperWe are seeking a highly skilled Marketing Automation Developer to join our team at Jade Global, Inc.About the Role:The ideal candidate will have hands-on experience with AMP script, HTML, CSS, and JavaScript, as well as a strong understanding of Salesforce Marketing Cloud products such as Journey Builder, Email...

  • Marketing Automation Developer

    4 days ago

    Toronto, Ontario, Canada Jade Global, Inc. Full time

    Job Title: Marketing Automation DeveloperWe are seeking a highly skilled Marketing Automation Developer to join our team at Jade Global, Inc.About the Role:The ideal candidate will have hands-on experience with AMP script, HTML, CSS, and JavaScript, as well as a strong understanding of Salesforce Marketing Cloud products such as Journey Builder, Email...

  • Marketing Automation Developer

    6 days ago

    Toronto, Ontario, Canada Jade Global, Inc. Full time

    Job Title: Marketing Automation DeveloperWe are seeking a highly skilled Marketing Automation Developer to join our team at Jade Global, Inc.About the Role:The ideal candidate will have hands-on experience with AMP script, HTML, CSS, and JavaScript, as well as a strong understanding of Salesforce Marketing Cloud products such as Journey Builder, Email...

  • Marketing Automation Specialist

    2 weeks ago

    Toronto, Ontario, Canada Jade Global, Inc. Full time

    About the RoleWe are seeking a highly skilled Marketing Automation Developer to join our team at Jade Global, Inc. as a Marketing Cloud Developer.Key ResponsibilitiesDevelop and implement marketing automation strategies using Salesforce Marketing Cloud products.Design and build AMP scripts, HTML, CSS, and JavaScript to enhance marketing automation...

  • Marketing Automation Specialist

    2 weeks ago

    Toronto, Ontario, Canada Jade Global, Inc. Full time

    About the RoleWe are seeking a highly skilled Marketing Automation Developer to join our team at Jade Global, Inc. as a Marketing Cloud Developer.Key ResponsibilitiesDevelop and implement marketing automation strategies using Salesforce Marketing Cloud products.Design and build AMP scripts, HTML, CSS, and JavaScript to enhance marketing automation...

  • Marketing Automation Developer

    6 days ago

    Toronto, Ontario, Canada Jade Global, Inc. Full time

    Job Title: Marketing Automation DeveloperWe are seeking a highly skilled Marketing Automation Developer to join our team at Jade Global, Inc.About the Role:The ideal candidate will have hands-on experience with AMP script, HTML, CSS, and JavaScript, as well as a strong understanding of Salesforce Marketing Cloud products such as Journey Builder, Email...

  • Marketing Automation Developer

    6 days ago

    Toronto, Ontario, Canada Jade Global, Inc. Full time

    Job Title: Marketing Automation DeveloperWe are seeking a highly skilled Marketing Automation Developer to join our team at Jade Global, Inc.About the Role:The ideal candidate will have hands-on experience with AMP script, HTML, CSS, and JavaScript, as well as a strong understanding of Salesforce Marketing Cloud products such as Journey Builder, Email...

  • Marketing Automation Developer

    5 days ago

    Toronto, Ontario, Canada Jade Global, Inc. Full time

    Job Title: Marketing Automation DeveloperWe are seeking a highly skilled Marketing Automation Developer to join our team at Jade Global, Inc.About the Role:The ideal candidate will have hands-on experience with AMP script, HTML, CSS, and JavaScript, as well as a strong understanding of Salesforce Marketing Cloud products such as Journey Builder, Email...

  • Marketing Automation Developer

    6 days ago

    Toronto, Ontario, Canada Jade Global, Inc. Full time

    Job Title: Marketing Automation DeveloperWe are seeking a highly skilled Marketing Automation Developer to join our team at Jade Global, Inc.About the Role:The ideal candidate will have hands-on experience with AMP script, HTML, CSS, and JavaScript, as well as a strong understanding of Salesforce Marketing Cloud products such as Journey Builder, Email...

  • Marketing Automation Lead

    3 weeks ago

    Toronto, Ontario, Canada Ataccama Full time

    About the RoleWe are Ataccama, a leading AI-powered cloud data management company, and we're seeking a skilled Marketing Automation Manager to join our team. As a key member of our marketing team, you will be responsible for developing, implementing, and optimizing our automated marketing campaigns to enhance customer and prospect engagement and drive...

  • Marketing Automation Lead

    3 weeks ago

    Toronto, Ontario, Canada Ataccama Full time

    About the RoleWe are Ataccama, a leading AI-powered cloud data management company, and we're seeking a skilled Marketing Automation Manager to join our team. As a key member of our marketing team, you will be responsible for developing, implementing, and optimizing our automated marketing campaigns to enhance customer and prospect engagement and drive...

  • Marketing Automation Specialist at Mortgage Automator

    3 weeks ago

    Toronto, Ontario, Canada ZRG Embedded RecruitingRPO Full time $90,000 - $110,000

    About the RoleWe are seeking a highly skilled Demand Generation Manager to join our team at Mortgage Automator. As a key member of our marketing team, you will be responsible for developing and executing integrated demand generation campaigns across multiple channels.Key ResponsibilitiesDevelop and execute campaign strategies to produce high-quality...

  • Marketing Automation Specialist at Mortgage Automator

    3 weeks ago

    Toronto, Ontario, Canada ZRG Embedded RecruitingRPO Full time $90,000 - $110,000

    About the RoleWe are seeking a highly skilled Demand Generation Manager to join our team at Mortgage Automator. As a key member of our marketing team, you will be responsible for developing and executing integrated demand generation campaigns across multiple channels.Key ResponsibilitiesDevelop and execute campaign strategies to produce high-quality...

  • Marketing Automation Specialist

    2 weeks ago

    Toronto, Ontario, Canada Sun Life Full time

    About the RoleThe Enterprise Marketing Automation Specialist at Sun Life is a key member of our marketing team, responsible for planning, executing, and optimizing digital campaigns across various channels. This role requires a strong technical foundation, excellent analytical skills, and the ability to work collaboratively with cross-functional teams.Key...

  • Marketing Automation Specialist

    2 weeks ago

    Toronto, Ontario, Canada Sun Life Full time

    About the RoleThe Enterprise Marketing Automation Specialist at Sun Life is a key member of our marketing team, responsible for planning, executing, and optimizing digital campaigns across various channels. This role requires a strong technical foundation, excellent analytical skills, and the ability to work collaboratively with cross-functional teams.Key...

  • Marketing Automation Specialist

    2 weeks ago

    Toronto, Ontario, Canada Jade Global, Inc. Full time

    Marketing Cloud Developer **Job Summary** We are seeking a skilled Marketing Cloud Developer to join our team at Jade Global, Inc. As a Marketing Cloud Developer, you will be responsible for designing, developing, and implementing marketing automation solutions using Salesforce Marketing Cloud products. **Key Responsibilities** * Develop and maintain...

  • Marketing Automation Specialist

    2 weeks ago

    Toronto, Ontario, Canada Jade Global, Inc. Full time

    Marketing Cloud Developer **Job Summary** We are seeking a skilled Marketing Cloud Developer to join our team at Jade Global, Inc. As a Marketing Cloud Developer, you will be responsible for designing, developing, and implementing marketing automation solutions using Salesforce Marketing Cloud products. **Key Responsibilities** * Develop and maintain...