Marketing Automation Specialist

4 days ago

Old Toronto, Ontario, Canada Manulife Insurance Malaysia Full time
Marketing Automation Specialist

We are seeking a highly skilled Marketing Automation Specialist to join our team. As a key member of our marketing team, you will be responsible for the management and day-to-day operation of marketing technology and automation systems, specifically Salesforce and other adjacent platforms.

The ideal candidate will have a strong understanding of email marketing, lead nurturing, and customer segmentation, as well as excellent analytical skills and the ability to interpret data and make data-driven decisions.

Key Responsibilities:

  • Build and execute stand-alone email deployments, trigger-based automated emails, and comprehensive automated campaigns.
  • Test and QA marketing automation programs to ensure flawless execution and continuous improvement.
  • Launch, optimize, and scale marketing campaigns across digital channels to drive growth.
  • Collaborate with MarTech teams to ensure smooth execution and optimization of marketing results.
  • Design and execute email marketing experiments, including A/B and multivariate testing, to test hypotheses, learn from results, and iterate on approaches.
  • Manage the setup, testing, scheduling, tracking, and measurement of email campaigns to achieve both short-term and long-term marketing objectives.
  • Maintain the contact database, including uploading lists, maintaining segmentation, and upholding data hygiene standards.
  • Optimize email deliverability while working to minimize list decay and unsubscribes.

Requirements:

  • Proficient in using marketing automation tools and CRM systems.
  • Strong understanding of email marketing, lead nurturing, and customer segmentation.
  • Excellent analytical skills with the ability to interpret data and make data-driven decisions.
  • Strong project management skills and attention to detail.
  • Excellent written and verbal communication skills.

About Manulife

Manulife is a leading international financial services provider, helping people make their decisions easier and lives better. We are committed to fair recruitment, retention, advancement, and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, color, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

Primary Location: Toronto, Ontario

Working Arrangement: Hybrid

Salary range is expected to be between: $70,350.00 CAD - $117,250.00 CAD

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