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Marketing Automation Specialist

3 months ago

Toronto, Ontario, Canada Peninsula Employment Services Limited Full time $70,000 - $80,000
Company Overview:
Peninsula Employment Services Limited is a leading provider of external HR and OHS solutions, offering a wide range of services including employment relations, health and safety consultancy, and innovative software solutions.

Position:
We are looking for a Marketing Automation Specialist to enhance our dynamic marketing team. This role is essential for driving our online acquisition strategies and will involve executing various automation campaigns targeted at both prospects and clients.

Key Responsibilities:
1. Develop and manage comprehensive email nurture campaigns, webinars, events, and gated content aimed at engaging clients and prospects.
2. Oversee the management and evaluation of multiple nurture programs, ensuring effective lead progression through the sales funnel.
3. Conduct A/B testing to determine optimal campaign configurations.
4. Collaborate with the sales team to integrate campaign activities with our CRM system, ensuring data integrity and quality.
5. Utilize third-party software as needed to enhance campaign performance.
6. Monitor and optimize campaigns and their assets to maximize return on investment, leveraging analytics tools to assess marketing effectiveness.
7. Assist in the implementation of new product features to improve marketing automation capabilities.

Qualifications:
- Proven experience with Marketing Automation software, preferably Marketo.
- Strong background in email marketing and campaign management.
- Experience in a B2B marketing environment.
- Familiarity with CRM systems, particularly Salesforce.

Benefits:
- Comprehensive health and dental coverage.
- Registered Retirement Savings Plan (RRSP) matching program.
- A vibrant and collaborative work environment.