Performance Product Marketing Lead
1 month ago
As the Performance Product Marketing Lead at Sentry, you will be responsible for developing and executing the comprehensive go-to-market strategy for our performance monitoring solutions. Your role will involve collaborating across teams to translate intricate concepts into engaging and succinct messaging that appeals to the developer community—demonstrating a thorough understanding of the product, target market, and competitive landscape.
Key Responsibilities- Drive the product marketing strategy and go-to-market initiatives for Sentry's performance monitoring tools to enhance acquisition, engagement, and activation among developers.
- Act as the customer advocate. Grasp their challenges, aspirations, and requirements. Clearly articulate how we stand out from competitors to ensure their success with Sentry from initial sign-up to their first event submission.
- Create clear, benefit-oriented messaging. Formulate compelling value propositions for developers that are distinct and resonate. Technical accuracy, audience consideration, consistency, and validation through testing are essential.
- Build strong relationships with developers. Collaborate with Sales Engineers to produce educational resources about our performance monitoring solutions that encourage developers to integrate Sentry seamlessly.
- Are skilled in promotion. Organize and manage product launches across various channels with the primary objective of increasing awareness and user engagement.
- Continue the narrative. View a launch as just the beginning. Sustain interest in Sentry by developing and implementing value-driven marketing campaigns.
- Stay ahead of the curve. Monitor trends in developer tools and software development. Utilize this research to guide product and engineering teams on future investments.
- Collaborate effectively across departments. Work closely with Product Managers, Engineering Managers, Business Operations, and Go-To-Market teams to enhance product workflows, revenue performance, customer impact, and internal processes.
- A minimum of 3 years in product marketing with a proven history of success in technical content strategy and creation. Experience in developer relations or community engagement is advantageous.
- Familiarity with software development processes and experience working with developer teams. Previous experience as a developer is a plus.
- Strong ability to prioritize competing demands and balance customer needs with business objectives.
- Exceptional written and verbal communication skills.
- A blend of wit, creativity, and humor, combined with adaptability and a strong sense of ambition tempered by humility.
The anticipated salary range for this position is $119,000 to $129,000 CAD. The actual salary will be determined based on various relevant factors, including the candidate's location, education, experience, skills, and job-related knowledge. Successful candidates will be eligible for Sentry's employee benefit programs, which may include incentive compensation, equity grants, paid time off, and health insurance coverage.
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