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Performance Marketing Director
2 months ago
About the Role
We are seeking a highly skilled Performance Marketing Director to join our team at Electronic Arts. As a key member of our marketing team, you will be responsible for developing and executing go-to-market strategies for our mobile games, driving user acquisition and revenue growth.
Responsibilities
- Analyze market trends, competitor activity, and audience insights to inform marketing strategies and optimize campaign performance.
- Manage global marketing budgets, ensuring efficient resource allocation and achieving scalable product growth.
- Lead cross-functional teams to drive product awareness, user acquisition, and re-engagement, achieving business targets.
- Collaborate with product teams to develop roadmaps, test, and experiment with new growth strategies.
- Develop and execute go-to-market strategies for new mobile game launches, driving successful product launches and revenue growth.
- Partner with analytics teams to analyze performance data, identify areas for improvement, and optimize marketing strategies.
- Manage and optimize marketing campaigns across multiple channels, including social media, email, and paid advertising.
- Develop and maintain relationships with key stakeholders, including product teams, analytics teams, and external partners.
Requirements
- 10+ years of experience in mobile performance marketing, with a proven track record of driving user acquisition and revenue growth.
- Experience developing and executing go-to-market strategies for successful mobile game launches.
- Strong analytical skills, with the ability to analyze data, identify trends, and optimize marketing strategies.
- Excellent communication and leadership skills, with the ability to collaborate with cross-functional teams and drive business results.
- Experience working with mobile game development teams, with a strong understanding of the mobile gaming industry.
About Electronic Arts
Electronic Arts is a leading global interactive entertainment company, dedicated to inspiring the world to play. We are committed to creating innovative and engaging experiences for our players, and we are seeking talented individuals to join our team.
