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Performance Marketing Director
2 months ago
About the Role
We are seeking a highly skilled Performance Marketing Director to join our team at Electronic Arts. As a key member of our marketing team, you will be responsible for developing and executing go-to-market strategies for our mobile games.
Key Responsibilities
- Analyze market trends, competitor activity, and audience insights to inform marketing strategies and optimize campaign performance.
- Develop and manage multi-million dollar global marketing budgets to drive user acquisition and revenue growth.
- Collaborate with cross-functional teams, including product development, analytics, and creative, to ensure seamless execution of marketing campaigns.
- Partner with analytics teams to track and analyze campaign performance, identifying areas for improvement and optimizing marketing strategies accordingly.
- Lead the development of marketing strategies across various channels, including research, user acquisition, ASO, creative, and platform marketing.
- Set and achieve targets across the full marketing funnel, from upper-funnel advertising to user acquisition campaigns.
- Manage the global marketing budget, ensuring efficient resource allocation and achievement of scalable product growth with full return on ad spend (ROAS) measurement in place.
- Lead a cross-functional team to drive product awareness, interest, and acquisition, achieving business targets and delivering exceptional results.
Requirements
- 10+ years of experience in mobile performance marketing, with a proven track record of success in leading marketing teams and driving revenue growth.
- Experience developing go-to-market strategies for successful mobile game launches, with a strong understanding of market trends and competitor activity.
- Demonstrated success in managing multi-million dollar global marketing budgets, with a focus on efficient resource allocation and achievement of scalable product growth.
- Excellent analytical and problem-solving skills, with the ability to track and analyze campaign performance and identify areas for improvement.
- Strong leadership and collaboration skills, with the ability to influence and motivate cross-functional teams to deliver exceptional results.
- Excellent communication and interpersonal skills, with the ability to effectively communicate marketing strategies and results to stakeholders.
About Electronic Arts
Electronic Arts is a leading global interactive entertainment company, dedicated to inspiring the world to play. We are committed to creating innovative and engaging experiences for our players, and we are seeking talented individuals to join our team.
