Performance Marketing Director

2 days ago

Vancouver, British Columbia, Canada Electronic Arts Full time
About the Role

We are seeking a highly skilled Performance Marketing Director to lead our global marketing efforts for The Sims Mobile. As a key member of our team, you will be responsible for developing and executing go-to-market strategies that drive business growth and user acquisition.

Responsibilities
  • Analyze market trends, competitor activity, and audience insights to inform marketing strategies and optimize performance.
  • Collaborate with cross-functional teams, including studio and franchise marketing, to drive Sims Franchise strategy and growth.
  • Develop and execute go-to-market strategies for all Sims products on mobile platforms, ensuring alignment with business objectives and market demands.
  • Partner with analytics teams to translate performance data into actionable recommendations, driving marketing strategy optimization and business growth.
  • Lead the development of marketing strategies across various channels, including research, user acquisition, ASO, creative, and platform.
  • Set targets and drive full-funnel marketing efforts, from upper-funnel advertising to user acquisition campaigns.
  • Manage the global marketing budget, ensuring efficient resource allocation and achievement of scalable product growth with full ROAS measurement in place.
  • Lead a cross-functional team to drive product awareness, interest, acquisition, and re-engagement, achieving business targets and growth objectives.
Qualifications
  • 10+ years of experience in mobile performance marketing, with a proven track record of success in leading go-to-market strategies and driving business growth.
  • Experience developing and executing marketing strategies for successful mobile games, with a focus on user acquisition and retention.
  • Demonstrated success in managing multi-million dollar marketing budgets, with a strong understanding of end-to-end funnel measurement and optimization.
  • Ability to analyze data, move fast, and experiment constantly to improve metrics and drive business growth.
  • Excellent verbal and written communication skills, with the ability to collaborate with and influence others across the organization.
About Electronic Arts

Electronic Arts is a global leader in the video game industry, dedicated to inspiring the world to play. We're committed to creating a diverse and inclusive workplace that empowers our employees to thrive in both work and life. We offer a comprehensive benefits package, including paid time off, new parent leave, and a range of wellness programs to support our employees' physical, emotional, and financial well-being.

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