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Lead Product Marketing Strategist

3 months ago

Vancouver, British Columbia, Canada Visier Inc. Full time $92,000 - $138,000
About Visier Inc.:

Join a pioneering company specializing in workforce intelligence and analytics. Our mission is to empower organizations to leverage data-driven insights for enhanced business performance.

Position Overview:

As a Lead Product Marketing Strategist, you will play a crucial role within our marketing division, reporting directly to the Vice President of Product Marketing. Your main focus will be to spearhead product marketing initiatives for a diverse range of our offerings, oversee the launch of innovative features, and collaborate with sales and marketing teams to foster growth in established accounts.

Core Responsibilities:
  • Formulate positioning, messaging, and launch strategies for our product suite
  • Direct product feature rollouts and ensure seamless cross-departmental execution
  • Partner with the customer experience team to articulate the value proposition of our services
  • Assist in competitive analysis and provide sales teams with essential differentiators
  • Work alongside various teams to devise go-to-market strategies aimed at revenue enhancement
  • Develop persona-specific buying journeys and integrated marketing initiatives
  • Craft compelling narratives to encourage market adoption
Qualifications:
  • Demonstrated experience in B2B product marketing
  • Capability to thrive in a dynamic environment with shifting priorities
  • Exceptional communication and presentation abilities
  • Degree in marketing, product management, technical, or business discipline
  • Experience in analytics or human capital management is advantageous

If you possess strategic thinking skills, excellent communication capabilities, and a passion for driving business success, we encourage you to consider this opportunity. This role offers a competitive salary and performance-based bonuses, commensurate with qualifications and experience.