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Performance Marketing Director
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Vancouver, British Columbia, Canada Electronic Arts Full timeJob Title: Performance Marketing DirectorElectronic Arts is seeking a highly skilled Performance Marketing Director to lead our mobile marketing efforts and drive business growth. As a key member of our team, you will be responsible for developing and executing go-to-market strategies for our mobile games, managing budgets, and collaborating with...
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Performance Marketing Director
2 months ago
Electronic Arts is seeking a highly skilled Performance Marketing Director to lead our mobile marketing efforts and drive business growth. As a key member of our team, you will be responsible for developing and executing go-to-market strategies for our mobile games, managing multi-million dollar budgets, and analyzing data to inform marketing decisions.
Responsibilities:- Analyze market trends, competitor activity, and audience insights to inform marketing strategies
- Develop and execute go-to-market plans for new mobile games, including launch planning and execution
- Manage global marketing budgets, ensuring efficient resource allocation and achievement of scalable product growth
- Lead cross-functional teams to drive product awareness, user acquisition, and re-engagement
- Collaborate with product teams to develop roadmaps and test/experimentation strategies
- 10+ years of experience in mobile performance marketing, with a proven track record of success
- Experience developing and executing go-to-market strategies for mobile games
- Strong analytical skills, with ability to analyze data and inform marketing decisions
- Excellent communication and leadership skills, with ability to collaborate with cross-functional teams
- Passion for The Sims games and mobile marketing
Electronic Arts is an equal opportunity employer and welcomes applications from diverse candidates. We offer a comprehensive benefits package, including paid time off, medical/dental/vision insurance, and 401(k) matching. Certain roles may also be eligible for bonus and equity.
