Lead Customer Marketing Strategist

3 weeks ago

Toronto, Ontario, Canada Customer Labs Full time
About Customer Labs

At Customer Labs, we strive to simplify the lives of sellers, marketers, and corporate communicators. Our innovative video messaging solutions, AI-driven tools, and various products are utilized by numerous leading companies. We are dedicated to enhancing the experiences of our customers, our team members, our communities, and ourselves.

Position Overview

We are seeking a Senior Customer Marketing Manager to be a vital part of our Demand Generation team.

Reporting Structure: This role reports to the Manager of Demand Generation and is pivotal in executing customer marketing initiatives aimed at driving upsell and cross-sell opportunities, re-engaging our existing customer base, and minimizing churn.

Key Responsibilities
  • Develop and manage customer marketing campaigns that capitalize on upsell and cross-sell potential within our current customer and user base.
  • Collaborate closely with sales and customer success teams to ensure alignment on customer marketing strategies.
  • Utilize various marketing channels, including email, social media, and paid advertising, to execute effective campaigns.
  • Implement customer Account-Based Marketing (ABM) strategies focused on generating enterprise-level customer pipelines.
  • Plan and facilitate customer roundtable discussions to share insights and product updates.
  • Work with the product marketing team to effectively communicate significant product updates to our user and customer base.
  • Oversee all user and customer email nurturing programs, optimizing them to enhance pipeline generation, reduce churn, and boost customer re-engagement.
  • Create a comprehensive library of customer case studies and success stories for use by sales and marketing teams.
  • Host webinars and virtual community events centered around key feature updates and relevant topics for our customers.
  • Develop educational content to enhance product adoption among our customer base.
  • Analyze customer pipeline metrics and assess the impact of customer marketing initiatives, sharing insights with cross-functional stakeholders.
Qualifications
  • Minimum of 5 years of experience in customer marketing or a related field.
  • Proven ability to thrive in highly collaborative environments, with significant experience working alongside sales teams.
  • Experience in both product-led and sales-led business models.
  • Proficiency in marketing automation and CRM platforms.
  • Strong analytical capabilities, with a track record of making data-driven decisions.
  • Familiarity with sales, digital marketing, and growth marketing strategies.
  • Exceptional communication and teamwork skills.
  • Ability to prioritize and manage multiple projects effectively.
  • Strong problem-solving and decision-making abilities.
  • Adaptability to change and a desire for continuous learning in the demand generation and customer marketing space.
Benefits

We offer a competitive compensation package, comprehensive benefits from day one, wellness allowances, flexible hours, unlimited vacation, and opportunities for professional development. Our remote-first approach allows for flexibility in your work environment, ensuring you can perform at your best.

At Customer Labs, we prioritize our users, customers, and community, and we value every interaction, even if you are not selected for this position.

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