Lead Customer Marketing Strategist

3 weeks ago

Toronto, Ontario, Canada Customer Labs Full time
About Customer Labs

At Customer Labs, we are dedicated to simplifying the lives of sellers, marketers, and corporate communicators. Our innovative video messaging solutions, AI technologies, and various products are utilized by numerous industry leaders. We are committed to enhancing the experiences of our customers, our team members, and the communities we serve.

Position Overview

We are seeking a Lead Customer Marketing Strategist to become a vital part of our Demand Generation team. Reporting directly to the Demand Generation Manager, you will play a crucial role in executing customer marketing initiatives aimed at generating upsell and cross-sell opportunities, re-engaging our customer base, and minimizing churn.

Key Responsibilities
  • Develop and implement customer marketing campaigns that capitalize on upsell and cross-sell potential within our existing customer and user base.
  • Collaborate closely with sales and customer success teams to ensure alignment on customer marketing strategies.
  • Utilize various marketing channels, including email, social media, and paid advertising, to drive effective campaigns.
  • Execute account-based marketing (ABM) strategies focused on generating enterprise customer pipelines.
  • Work in partnership with the product marketing team to effectively communicate significant product updates to our users and customers.
  • Continuously optimize programs to enhance pipeline generation, reduce churn, and foster re-engagement among our customer base.
  • Create a comprehensive library of customer case studies and success stories for use by sales and marketing teams.
  • Organize webinars and virtual community events centered around key feature updates and topics of interest to our customers.
  • Develop educational content to promote product adoption within our customer base.
  • Analyze customer pipeline data and assess the impact of customer marketing initiatives, sharing insights with cross-functional stakeholders.
Qualifications
  • Minimum of 5 years of experience in customer marketing or a related field.
  • Proficiency in marketing automation and CRM platforms.
  • Strong analytical capabilities, with a proven track record of making data-driven decisions.
  • Familiarity with sales, digital marketing, and growth marketing strategies.
  • Ability to prioritize and manage multiple projects effectively.
  • A genuine desire to learn and advance in the fields of demand generation and customer marketing.
Benefits

We offer a comprehensive benefits package that includes:

  • Flexible working hours and unlimited vacation.
  • Access to a digital mental health platform and financial support for mental health services.
  • Professional development allowances to support your growth.
  • Employee resource groups aimed at fostering empowerment and driving change.
  • Flexible holiday programs and home office stipends.

At Customer Labs, we prioritize our users, customers, and community, ensuring that all candidates receive communication regarding their application status.

  • Lead Customer Marketing Strategist

    3 weeks ago

    Toronto, Ontario, Canada Customer Labs Full time

    At Customer Labs, we simplify the lives of sales professionals, marketers, and corporate communicators. Our innovative video messaging solutions, AI-driven tools, and various products are utilized by numerous leading organizations. We are dedicated to enhancing the experiences of our clients, our colleagues, our communities, and ourselves. Role Overview ...

  • Lead Customer Engagement Marketing Strategist

    3 weeks ago

    Toronto, Ontario, Canada Customer Labs Full time

    Overview of the Position Customer Labs is seeking a Lead Customer Engagement Marketing Strategist to enhance our Demand Generation initiatives. Reporting directly to the Demand Generation Manager, you will be tasked with executing customer marketing strategies that drive upsell and cross-sell opportunities, re-engage our existing clientele, and mitigate...

  • Lead Customer Marketing Strategist

    3 weeks ago

    Toronto, Ontario, Canada Customer Labs Full time

    About Customer LabsAt Customer Labs, we strive to simplify the lives of sellers, marketers, and corporate communicators. Our innovative video messaging solutions, AI-driven tools, and various products are utilized by numerous leading companies. We are dedicated to enhancing the experiences of our customers, our team members, our communities, and...

  • Lead Affiliate Marketing Strategist

    3 weeks ago

    Old Toronto, Ontario, Canada Gen3 Marketing LLC Full time

    Exciting Opportunity for Lead Affiliate Marketing Strategist:WHO WE ARE:Join a dynamic global affiliate marketing agency, Gen3 Marketing LLC, with a robust presence across North America and Europe. Our dedicated team of over 200 professionals operates on six continents, consistently delivering exceptional results in performance marketing.LOCATION:Remote and...

  • Marketing Strategist

    1 day ago

    Toronto, Ontario, Canada Orchestra Marketing Inc Full time

    Job Title: Marketing StrategistOrchestra Marketing Inc is seeking a highly skilled Marketing Strategist to join our team. As a Marketing Strategist, you will be responsible for developing and implementing marketing strategies to drive business growth and revenue.Key Responsibilities:Develop and implement marketing strategies to drive business growth and...

  • Marketing Strategist

    1 day ago

    Toronto, Ontario, Canada Orchestra Marketing Inc Full time

    Job Title: Marketing StrategistOrchestra Marketing Inc is seeking a highly skilled Marketing Strategist to join our team. As a Marketing Strategist, you will be responsible for developing and implementing marketing strategies to drive business growth and revenue.Key Responsibilities:Develop and implement marketing strategies to drive business growth and...

  • Marketing Strategist

    5 days ago

    Toronto, Ontario, Canada Orchestra Marketing Inc Full time

    Job SummaryOrchestra Marketing Inc is seeking a highly skilled Marketing Strategist to join our team. As a key member of our marketing department, you will be responsible for developing and implementing effective marketing strategies to drive business growth.Key ResponsibilitiesDevelop and execute comprehensive marketing plans to achieve business...

  • Lead Product Marketing Strategist

    3 weeks ago

    Toronto, Ontario, Canada ApplyBoard Full time

    Lead Product Marketing StrategistApplyBoard is seeking a Lead Product Marketing Strategist to oversee a comprehensive global product marketing initiative. This position entails crafting and implementing marketing strategies, effectively positioning our offerings in the marketplace, and fostering brand and customer expansion.Key Responsibilities:Direct the...

  • Lead Product Marketing Strategist

    3 weeks ago

    Toronto, Ontario, Canada ApplyBoard Full time

    Lead Product Marketing StrategistWe are seeking a Lead Product Marketing Strategist to oversee a comprehensive global product marketing initiative for ApplyBoard. This position entails crafting and implementing innovative product marketing plans, effectively positioning our offerings in the marketplace, and fostering brand and customer expansion.Key...

  • Lead Marketing Strategist, Transportation

    3 weeks ago

    Toronto, Ontario, Canada Stantec Full time

    Join Our Team as a Lead Marketing Strategist in TransportationElevate Your Career: At Stantec, we believe in fostering a collaborative environment where innovation thrives. Our team is composed of talented individuals from various backgrounds, each contributing unique perspectives to our mission.Your Role: As a Lead Marketing Strategist, you will play a...

  • Marketing Strategist

    3 days ago

    Toronto, Ontario, Canada Orchestra Marketing Inc Full time

    About the RoleWe are seeking a highly skilled Marketing Strategist to join our team at Orchestra Marketing Inc. As a key member of our advertising team, you will be responsible for developing and implementing effective marketing strategies to drive business growth.Key ResponsibilitiesAdvise clients on advertising or sales promotion strategies to achieve...

  • Marketing Strategist

    2 days ago

    Toronto, Ontario, Canada Orchestra Marketing Inc Full time

    About the RoleWe are seeking a highly skilled Marketing Strategist to join our team at Orchestra Marketing Inc. As a key member of our advertising team, you will be responsible for developing and implementing effective marketing strategies to drive business growth.Key ResponsibilitiesAdvise clients on advertising or sales promotion strategies to achieve...

  • Lead Marketing Strategist

    3 weeks ago

    Toronto, Ontario, Canada Datamine Full time

    About Us Datamine stands as a premier global provider of mining software and services, operating in over twenty countries. We deliver a wide array of solutions aimed at enhancing the planning and management of mining operations. Our software, complemented by expert consulting and training services, ensures outstanding results. Role Overview As a Lead...

  • Lead Product Marketing Strategist

    3 weeks ago

    Toronto, Ontario, Canada Floatcard Full time

    Lead Product Marketing Strategist at FloatcardWe are seeking a Lead Product Marketing Strategist to become a vital part of our team at Floatcard, an innovative company dedicated to transforming the business finance landscape. Our cutting-edge smart corporate card and expense management platform is setting new standards in the industry. If you possess a...

  • Lead Marketing Strategist

    3 weeks ago

    Toronto, Ontario, Canada Datamine Full time

    About UsDatamine stands as a premier global provider of mining software and services, operating in over twenty countries. We deliver extensive solutions for the effective planning and management of mining operations. Our software, complemented by consulting and training services, provides exceptional support and expertise to more than 2,000 mines globally.As...

  • Lead Product Marketing Strategist

    3 weeks ago

    Toronto, Ontario, Canada Intello Technologies Inc. Full time

    Exciting Opportunity:We are seeking a strategic and dynamic individual for the role of Lead Product Marketing Strategist, focusing on our Renewals Strategy. This position is essential for driving customer retention through innovative and proactive approaches. You will work closely with cross-functional teams to develop offers, implement them, and manage...

  • Lead Marketing Analytics Strategist

    3 weeks ago

    Toronto, Ontario, Canada McDonald's Canada Full time

    Lead Marketing Analytics StrategistWe are thrilled to announce an opportunity for a Lead Marketing Analytics Strategist within our Business Insights Division. The ideal candidate will be instrumental in formulating growth initiatives and delivering essential analysis for various business projects. This role requires effective collaboration with key partners...

  • Lead Marketing Analytics Strategist

    3 weeks ago

    Toronto, Ontario, Canada McDonald's Canada Full time

    Lead Marketing Analytics StrategistWe are pleased to announce an opportunity for a Lead Marketing Analytics Strategist within our Business Insights Department. This pivotal role will be instrumental in formulating growth strategies and delivering essential analyses for various business initiatives. The selected individual will engage with key stakeholders...

  • Lead Marketing Strategist

    3 weeks ago

    Toronto, Ontario, Canada the Ladders Full time

    About UsThe Ladders is a premier full-service creative and media agency, dedicated to merging talent and technology to foster brand growth. Our MissionWe aim to provide a comprehensive marketing solution that integrates content creation and distribution seamlessly. What We OfferAs a Lead Marketing Strategist, you will play a pivotal role in: Developing...

  • Lead Product Marketing Strategist

    3 weeks ago

    Toronto, Ontario, Canada Thomson Reuters Full time

    Position Overview: We are seeking a Lead Product Marketing Strategist to join our Corporates Outbound Product Marketing team. This role is pivotal in steering the execution and oversight of product marketing initiatives and product launch strategies for our Corporates Legal solution portfolio. Key Responsibilities: Oversee and manage a diverse array of...