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Lead Marketing Analytics Strategist

3 months ago

Toronto, Ontario, Canada McDonald's Canada Full time

Lead Marketing Analytics Strategist

We are pleased to announce an opportunity for a Lead Marketing Analytics Strategist within our Business Insights Department. This pivotal role will be instrumental in formulating growth strategies and delivering essential analyses for various business initiatives. The selected individual will engage with key stakeholders and oversee a team dedicated to generating impactful insights and strategies.

Key Responsibilities:

  • Deliver analytical and strategic support to the marketing division
  • Guide the team in forecasting business trajectories and establishing corporate objectives
  • Design and execute new datasets and tools to enhance business intelligence
  • Promote data accessibility and automation initiatives
  • Identify and address intricate business challenges to foster growth
  • Conduct post-evaluation of marketing initiatives and strategies
  • Offer professional development and mentorship to team members

Qualifications:

  • Work Experience: 6-8 years of relevant experience required, including a minimum of 3 years in a leadership role
  • Education: Bachelor's degree in Business required; MBA or related Master's degree preferred
  • Skills:
    • Experience in team leadership
    • Strong capabilities in financial and data analysis
    • Proficiency in technical analytics
    • Experience in category management and marketing strategy
    • Adeptness in fast-paced work environments
    • Exceptional communication and presentation abilities
    • Customer-centric mindset with experience in consumer research
    • Proficiency in MS Office and data analytics tools

About the Company:

McDonald's Canada is dedicated to fostering diversity and inclusion within the workplace. We ensure equitable opportunities for all employees and prospective candidates. Accommodations are available upon request during the application process.