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Lead Product Marketing Strategist

3 months ago

Toronto, Ontario, Canada Floatcard Full time

Lead Product Marketing Strategist at Floatcard

We are seeking a Lead Product Marketing Strategist to become a vital part of our team at Floatcard, an innovative company dedicated to transforming the business finance landscape. Our cutting-edge smart corporate card and expense management platform is setting new standards in the industry. If you possess a strong customer focus, a passion for innovation, and an entrepreneurial spirit, this opportunity is tailored for you.

Your Key Responsibilities:

  • Enhance Product Engagement: Work closely with the Product team to introduce and expand new offerings, emphasizing customer engagement to meet organizational objectives.
  • Insight-Driven Marketing: Perform comprehensive research to shape product marketing initiatives, ensuring that offerings are effectively positioned and distinct.
  • Expand Product Knowledge: Create compelling content to inform customers about product functionalities across multiple platforms.
  • Collaborative Efforts: Collaborate with sales and customer success teams to boost product engagement and gather insights for future initiatives.

Qualifications:

  • 7+ years of experience in Product Marketing within B2B SaaS or fintech sectors
  • Customer-focused and analytics-driven approach
  • Determined and outcome-oriented
  • Proven history of successful cross-departmental collaboration
  • Exceptional communication skills
  • Inquisitive, eager to grow, and possess a sense of ownership

If you resonate with this description, consider joining Floatcard and contribute to the evolution of business finance.