Lead Customer Engagement Marketing Strategist

3 weeks ago

Toronto, Ontario, Canada Customer Labs Full time

Overview of the Position

Customer Labs is seeking a Lead Customer Engagement Marketing Strategist to enhance our Demand Generation initiatives. Reporting directly to the Demand Generation Manager, you will be tasked with executing customer marketing strategies that drive upsell and cross-sell opportunities, re-engage our existing clientele, and mitigate churn. Your role will involve cultivating a vibrant customer community, pinpointing upsell and cross-sell prospects through buyer intent analytics, and orchestrating customer lifecycle marketing campaigns.

About the Department

Our Demand Generation department is dedicated to executing comprehensive marketing campaigns that generate a robust sales pipeline for our organization. The team utilizes a variety of marketing channels, including events, account-based marketing (ABM), email outreach, and paid advertising, to achieve measurable outcomes. This is a results-oriented team that emphasizes rapid experimentation and iterative feedback.

Key Responsibilities

  • Develop and implement customer marketing campaigns to maximize upsell and cross-sell potential within our current customer base.
  • Collaborate closely with sales and customer success teams to ensure alignment on customer marketing objectives.
  • Utilize various marketing channels, such as email, social media, and paid advertising, to execute campaigns effectively.
  • Conduct customer ABM initiatives aimed at generating enterprise-level customer engagement.
  • Plan and facilitate customer roundtable discussions to share insights and product updates.
  • Work in conjunction with the product marketing team to relay significant product developments to our users and customers.
  • Oversee all user and customer email nurturing programs, optimizing them to enhance pipeline generation, reduce churn, and re-engage customers.
  • Create a repository of customer case studies and success narratives for use by sales and marketing teams.
  • Host webinars and virtual community gatherings focused on key feature updates and relevant topics for our customers.
  • Develop educational content to foster product adoption among our customer base.
  • Analyze customer pipeline data and assess the impact of customer marketing initiatives, sharing insights with cross-functional teams.

Qualifications and Skills Required:

  • A minimum of 5 years of experience in customer marketing or a related field.
  • Experience in highly collaborative environments, with a strong preference for those who have worked closely with sales teams.
  • Background in organizations that are both product-led and sales-led.
  • Proficiency in marketing automation and customer relationship management (CRM) tools.
  • Strong analytical capabilities, with a track record of data analysis and data-driven decision-making.
  • Familiarity with sales strategies, digital marketing, and growth marketing methodologies.
  • Exceptional communication and teamwork skills.
  • Ability to prioritize and manage multiple projects effectively.
  • Strong problem-solving and decision-making abilities.
  • Adaptability to changing circumstances and a commitment to continuous learning in the fields of demand generation and customer marketing.

What We Offer at Customer Labs:

  • Competitive compensation package.
  • Comprehensive benefits starting from day one.
  • Wellness allowance for personal well-being.
  • Flexible working hours and unlimited vacation policy.
  • Access to mental health resources and support.
  • Professional development allowances.
  • Paid volunteer opportunities.
  • Employee resource groups to foster inclusivity and community engagement.
  • Retirement savings plan with matching contributions.
  • Stock options.
  • Flexible holiday program.
  • Support for remote work or hybrid arrangements.

Customer Labs is committed to diversity and inclusion. We welcome applicants from all backgrounds and experiences.

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