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Lead Product Marketing Strategist

3 months ago

Toronto, Ontario, Canada ApplyBoard Full time

Lead Product Marketing Strategist

ApplyBoard is seeking a Lead Product Marketing Strategist to oversee a comprehensive global product marketing initiative. This position entails crafting and implementing marketing strategies, effectively positioning our offerings in the marketplace, and fostering brand and customer expansion.

Key Responsibilities:

  • Direct the product marketing approach for international growth
  • Create compelling narratives that highlight our offerings
  • Enhance communication of product solutions with clear value propositions
  • Refine go-to-market strategies for optimal customer engagement
  • Leverage insights to inform positioning and marketing tactics
  • Engage in thought leadership initiatives
  • Guide and motivate team members
  • Play a role in cultivating a high-performing marketing team

Qualifications:

  • Over 10 years of experience in marketing
  • Educational background in Marketing, Product Management, or Business
  • Strong strategic thinking and problem-solving capabilities
  • Innovative mindset with the ability to inspire others
  • Exceptional communication and analytical abilities
  • Proven experience in facilitating organizational transformation
  • Adept in dynamic and fast-paced settings