Programmatic Campaign Manager

2 months ago

Toronto, Ontario, Canada Mediabrands Full time

Job Summary

The Programmatic Campaign Manager is responsible for the set up, optimization, and reporting of campaigns across various digital platforms. This role requires a strong understanding of programmatic advertising, data analysis, and campaign management.

Key Responsibilities

  • Set up and optimize campaigns across multiple Demand Side Platforms (DSPs), including Display & Video 360, The Trade Desk, Amazon, and Verizon.
  • Ensure creative assets are uploaded and assigned to campaigns.
  • Run and optimize campaigns with various goals and KPIs, recommending DSPs based on historical performance.
  • Implement campaign set up checklists and provide final sign-off/approval of campaign QA.
  • Implement Brand Safety measures, such as MOAT, IAS, OpenSlate, and Nielsen DAR.
  • Generate DSP conversion and remarketing pixels.
  • Generate campaign performance, delivery, and site-level reports from DSPs.
  • Review and flag potential challenges or opportunities, creating site lists based on reports.
  • Resolve errors in a timely manner, adjusting naming conventions/flight dates to match DSP data.
  • Troubleshoot tagging issues for clients, including tracking/conversion pixels, 3rd party verification, creative, etc.
  • Build campaign dashboards within the reporting workspace, drawing meaningful insights correlating to industry benchmarks and brand KPIs.
  • Escalate issues to senior operations leads in a timely manner.
  • Address challenging questions about campaign performance.
  • Recommend testing alternative platforms or media partners for specific campaign KPIs.

Requirements

  • Post-secondary education or equivalent professional experience, with a degree in advertising/marketing preferred.
  • Minimum of one (1) year of experience in programmatic, digital display, search, trafficking, ad operations, or site analytics optimization.
  • Knowledge of Datorama workspaces and formulas.
  • Experience optimizing campaigns, including display campaigns, SEM, trafficking, etc.
  • Familiarity with ad serving and campaign management tools, such as Google Campaign Manager, Google Analytics, Google Ads, etc.
  • Basic understanding of tagging for analytics.
  • Fundamental knowledge of online media metrics and analysis.
  • Strong learning agility, with a passion for continuous development.
  • Excellent communication skills (both written and verbal).
  • Highly developed organizational skills with a strong attention to detail and accuracy.
  • Ability to work collaboratively as well as independently.
  • Proactive approach to problem-solving, assisting the team, self-development, etc.
  • Ability to develop and foster relationships with media partners.
  • Proficient in Microsoft Office Suite (Word, Excel, and PowerPoint).
  • Demonstrated ability using Excel, with knowledge of pivot tables, basic formulas, and visualizations.

About Mediabrands

Mediabrands is a technology-driven performance marketing agency that provides actionable growth for both agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. With a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs.

What We Offer

  • Generous paid time off with a minimum of 37 paid days off, including vacation and monthly wellness days.
  • A flexible hybrid work model that works for you.
  • A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
  • A chance to be part of and grow within a global network of agencies.
  • The opportunity to contribute to our company culture by joining one of our many community-based employee groups.

Equal Opportunity Employer

Mediabrands is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law.

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