Programmatic Specialist
2 months ago
Job Overview
The Programmatic Specialist at Zenith is responsible for aiding activities such as campaign setup, campaign management, optimizations, and performance reporting. This role is crucial in identifying and implementing optimizations as approved by the Account Manager and client.
Key Responsibilities
- Aid the Account Manager in executing, managing, and optimizing large online media campaigns and programs for agency clients, including auction/exchange-based performance media, audience-based buying, and remarketing campaigns.
- Manage the execution and optimization in preparation for campaign launch for smaller accounts.
- Assist in the development of client-facing campaign performance reports.
- Traffic campaign tags into Programmatic platforms.
- Run the campaign QA process to ensure accurate campaign implementation and pacing.
- Provide monthly auditing reports to Agency partners and actualize bill/pay systems when applicable.
Requirements
- 1 year of experience in digital marketing.
- 1 year of hands-on experience with DV360 or Google.
- Experience with Verizon or Amazon is beneficial.
- Understanding of traditional and interactive media planning elements.
- Proficiency in Microsoft Office solutions.
- Strong analytical thinking and mathematical skills.
- Excellent communication and writing skills.
- Ability to organize and manage detail work.
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