Senior Buyer, Programmatic Specialist

6 days ago

Toronto, Ontario, Canada dentsu Full time

About Dentsu

Dentsu is a global media and digital marketing agency that innovates the way brands are built. We do things differently to make our clients' most important marketing assets - their brands - win in a changing world.

Job Summary

The Senior Buyer, Programmatic is responsible for driving results by optimizing in-platform efficiencies and delivering on client Key Performance Indicators (KPIs). As a trader, they must have comprehensive knowledge of the technology marketplace and a strong perspective on extracting value for clients from each platform and partner.

Key Responsibilities

  • Develop and/or deliver on the programmatic strategy devised by the group and recommend best-in-class data strategies for campaigns.
  • Evangelize data compliance within the team and the wider group.
  • Manage campaigns and provide direction and development to reports.
  • Fulfill key corporate partnerships and troubleshoot inventory/performance issues as they arise.

Accountabilities

  • Responsible for quality assurance and control on the set up of campaigns and associated reporting provided by their Programmatic Account Coordinators (PACs).
  • Fully accountable for all campaign optimizations and delivering on the pacing and KPIs daily.
  • Complete understanding of adserving reporting, including attribution modeling and cross-device tracking.
  • Advanced optimization analysis, including inventory, geo, win/loss.
  • Responsible for the day-to-day training and development of Programmatic Trading Coordinators.
  • Analyze data, interpret, and communicate insights from multiple sources to make complex optimizations to enhance pace and performance.
  • Demonstrate the ability to analyze audience data and activate against them cross-channel across multiple platforms.
  • Proactively meet with the supply-side to understand the full breadth of Martech and data capabilities in the market.
  • Support new business as directed.

Requirements

  • Post-secondary degree in administration, communications, marketing, or a related field.
  • Minimum 3 years of experience in programmatic with hands-on platform experience, including multiple major Demand-Side Platforms (DSPs).
  • Proven track record of driving results in their previous role - in terms of KPIs and investment pacing.
  • Strong problem-solving and critical analysis skills.
  • Ability to analyze and interpret large amounts of data.
  • Excellent communication and writing skills.
  • Strong project management skills with the ability to direct a team.
  • Advanced computer skills (Microsoft Word, Excel, PowerPoint).

Additional Information

The salary range for this position is $70k-$85k. Actual salary within the salary range will be based on a variety of factors, including relevant experience, knowledge, and skills. A range of benefits, including medical, dental, RRSP, paid time off, and/or other benefits, are available to all permanent employees.

  • Programmatic Buyer

    1 week ago

    Toronto, Ontario, Canada Dentsu Media Full time

    Programmatic Buyer Programmatic Buyer Dentsu programmatic is shaping the future of programmatic advertising and is seeking a talented individual to join our team as a Programmatic Buyer. About Us We are a leading agency that uses data to create personalized and connected experiences that deliver transformative business outcomes. Our mission is to drive...

  • Programmatic Media Buyer

    7 days ago

    Toronto, Ontario, Canada dentsu Full time

    About DentsuDentsu is a global leader in the digital marketing industry, dedicated to driving business performance through data-driven solutions. Our mission is to create personalized and connected experiences that deliver transformative business outcomes.Job DescriptionWe are seeking a highly skilled Programmatic Buyer to join our team. As a Programmatic...

  • Programmatic Buyer

    22 hours ago

    Toronto, Ontario, Canada dentsu Full time

    About DentsuDentsu is a global leader in the digital marketing industry, dedicated to driving business performance through data-driven solutions. Our mission is to create personalized and connected experiences that deliver transformative business outcomes.Job DescriptionWe are seeking a highly skilled Programmatic Buyer to join our team. As a Programmatic...

  • Programmatic Buyer

    19 hours ago

    Toronto, Ontario, Canada dentsu Full time

    About DentsuDentsu is a global leader in the digital marketing industry, dedicated to driving business performance through data-driven solutions. Our mission is to create personalized and connected experiences that deliver transformative business outcomes.Job DescriptionWe are seeking a highly skilled Programmatic Buyer to join our team. As a Programmatic...

  • Programmatic Buyer Lead

    5 days ago

    Old Toronto, Ontario, Canada Dentsu International Full time

    Job DescriptionJob Summary: We are seeking a highly skilled and experienced Programmatic Buyer Lead to join our team at Dentsu International. As a Programmatic Buyer Lead, you will be responsible for driving results and delivering on client KPIs through in-platform efficiencies and data-driven strategies.Key Responsibilities:Develop and execute programmatic...

  • Programmatic Buyer Lead

    5 days ago

    Old Toronto, Ontario, Canada Dentsu International Full time

    Job DescriptionJob Summary: We are seeking a highly skilled and experienced Programmatic Buyer Lead to join our team at Dentsu International. As a Programmatic Buyer Lead, you will be responsible for driving results and delivering on client KPIs through in-platform efficiencies and data-driven strategies.Key Responsibilities:Develop and execute programmatic...

  • Senior Programmatic Manager

    4 weeks ago

    Old Toronto, Ontario, Canada Integral Senior Living Full time

    About Integral Senior LivingIntegral Senior Living is a prominent provider in the senior living sector, dedicated to enhancing the quality of life for residents through innovative and personalized care solutions.Our organization prioritizes understanding the unique needs of our clients, ensuring that we maintain a resident-focused approach in all our...

  • Programmatic Media Buyer

    2 days ago

    Toronto, Ontario, Canada the Ladders Full time

    About the RoleThe Programmatic Media Buyer is a crucial, client-facing role responsible for day-to-day management of our Programmatic clients, including but not limited to campaign builds, optimization, and reporting across all Programmatic Channels (Display, Native, Video, Audio, etc).Key ResponsibilitiesDevelop and execute campaign strategies to meet...

  • Programmatic Media Buyer

    2 days ago

    Toronto, Ontario, Canada the Ladders Full time

    About the RoleThe Programmatic Media Buyer is a crucial, client-facing role responsible for day-to-day management of our Programmatic clients, including but not limited to campaign builds, optimization, and reporting across all Programmatic Channels (Display, Native, Video, Audio, etc).Key ResponsibilitiesDevelop and execute campaign strategies to meet...

  • Senior Programmatic Specialist

    1 day ago

    Toronto, Ontario, Canada Apex Exchange Full time

    Job OverviewThe Senior Programmatic Specialist at Apex Exchange plays a pivotal role in driving the success of our digital advertising campaigns. This position requires a highly skilled and detail-oriented individual who can effectively manage and optimize large-scale online media campaigns.Key ResponsibilitiesAid the Account Manager in executing, managing,...

  • Senior Programmatic Specialist

    2 days ago

    Toronto, Ontario, Canada Apex Exchange Full time

    Job OverviewThe Senior Programmatic Specialist at Apex Exchange plays a pivotal role in driving the success of our digital advertising campaigns. This position requires a highly skilled and detail-oriented individual who can effectively manage and optimize large-scale online media campaigns.Key ResponsibilitiesAid the Account Manager in executing, managing,...

  • Programmatic Advertising Senior Manager

    4 weeks ago

    Old Toronto, Ontario, Canada Integral Senior Living Full time

    About Integral Senior LivingIntegral Senior Living is a prominent organization in the senior living sector, dedicated to providing exceptional care and services to our residents. Our commitment to excellence is reflected in our innovative approaches and our focus on enhancing the quality of life for seniors.Position Overview:The Programmatic division is a...

  • Lead Programmatic Strategist

    4 weeks ago

    Old Toronto, Ontario, Canada Integral Senior Living Full time

    About Integral Senior LivingIntegral Senior Living is a prominent organization dedicated to providing exceptional services and solutions in the senior living sector. We prioritize data-driven strategies to enhance our offerings and ensure optimal client satisfaction.Our team is composed of skilled professionals who are committed to understanding the unique...

  • Digital Advertising Buyer

    7 days ago

    Toronto, Ontario, Canada dentsu Full time

    About DentsuDentsu is a global leader in the digital marketing industry, dedicated to driving business performance through data-driven solutions. Our mission is to create personalized and connected experiences that deliver transformative business outcomes.Job DescriptionWe are seeking a highly skilled Programmatic Buyer to join our team. As a Programmatic...

  • Senior Programmatic Strategist

    2 days ago

    Toronto, Ontario, Canada OMD Canada Full time

    About OMD CanadaOMD Canada is a leading media communications agency that approaches media in a way that creates experiences to connect with people, drive growth, and make businesses stronger.Job SummaryWe are seeking a highly skilled Senior Programmatic Analyst to join our team. As a key member of our programmatic team, you will be responsible for developing...

  • Senior Programmatic Strategist

    2 days ago

    Toronto, Ontario, Canada OMD Canada Full time

    About OMD CanadaOMD Canada is a leading media communications agency that approaches media in a way that creates experiences to connect with people, drive growth, and make businesses stronger.Job SummaryWe are seeking a highly skilled Senior Programmatic Analyst to join our team. As a key member of our programmatic team, you will be responsible for developing...

  • Programmatic Specialist

    4 weeks ago

    Greater Toronto Area, Canada, Ontario Havas Media Network Full time

    The Performance Specialist is a subject matter expert within the Performance team responsible for overseeing the end-to-end execution of Programmatic media campaigns, ensuring optimal performance, and delivering exceptional results for our clients. As a Performance Specialist, you are motivated and a self-starter who has a strong grasp of the Programmatic...

  • Programmatic Specialist

    6 days ago

    Toronto, Ontario, Canada Zenith Full time

    Job OverviewThe Programmatic Specialist at Zenith is responsible for aiding activities such as campaign setup, campaign management, optimizations, and performance reporting. This role is crucial in identifying and implementing optimizations as approved by the Account Manager and client.Key ResponsibilitiesAid the Account Manager in executing, managing, and...

  • Programmatic Specialist

    5 days ago

    Toronto, Ontario, Canada Zenith Full time

    Job OverviewThe Programmatic Specialist at Zenith is responsible for aiding activities such as campaign setup, campaign management, optimizations, and performance reporting. This role is crucial in identifying and implementing optimizations as approved by the Account Manager and client.Key ResponsibilitiesAid the Account Manager in executing, managing, and...

  • Programmatic Specialist

    22 hours ago

    Toronto, Ontario, Canada Zenith Full time

    Job OverviewThe Programmatic Specialist at Zenith is responsible for aiding activities such as campaign setup, campaign management, optimizations, and performance reporting. This role is crucial in identifying and implementing optimizations as approved by the Account Manager and client.Key ResponsibilitiesAid the Account Manager in the execution, management,...