Marketing Strategy Lead

1 week ago

Montreal, Quebec, Canada Ogilvy Full time
About the Role

The Strategic Planner is a key member of our team, responsible for leading strategic initiatives for clients and brands. This role is a critical internal support for both Account Services and Creative, aiming to elevate the overall quality of our deliverables, communications, and creative output.

Key Responsibilities
  • Consumer Insights: Identify, gather, and analyze information from various sources to understand consumer behavior and market trends.
  • Go-to-Market Planning: Strategize and architect go-to-market plans for a diverse portfolio of brands across the Canadian market, guiding agency teams during definition-brief-design and development phases.
  • Strategic Workshops: Lead strategic workshops internally with clients and their cross-functional teams to frame and collaborate in developing brand strategies and tactical planning.
  • Customer Engagement: Drive customer engagement strategies as an expression of broader brand strategies, developing tactical campaigns across email, web, search, media, and social (as well as emergent technologies).
  • Engagement Planning: Strategize and architect engagement plans for a diverse portfolio of brands.
  • Insight Distillation: Partner with internal teams to distill insights and build comprehensive strategies that include customer journeys, mapping messaging, tactics, and campaign blueprints.
  • Plan Review and Audit: Review and audit established plans to help understand the gaps and opportunities in a multi-channel marketing system.
  • Internal Consulting: Support Senior Strategic Planner in providing internal consulting (agency + client) when crafting channel-specific recommendations (e.g., best practices, emerging trends).
Requirements
  • Customer-Centric Mindset: Customer-first mindset, knowledge of data & statistical analytic methods and principles.
  • Marketing Expertise: Sound marketing knowledge, experience, and business principles involved in marketing and strategic planning.
  • Communication Skills: Strong written and presentation skills, business acumen, an inherent curiosity and desire to know the truth, and strong time management skills.
  • Collaboration: Proactive, with excellent collaboration and an ability to identify opportunities across brands, campaigns, and markets.
  • Organization: A high degree of organization, individual initiative, and personal accountability.
  • Analytics Experience: Professional analytics experience (Google Analytics/Adobe Analytics, social media analytic tools such as Hootsuite or Brandwatch, custom dashboards experience attribution/ e-commerce).
  • Communication: Outstanding verbal and written communication skills and excellent attention to detail.
  • Consumer Research: Experience collecting consumer socio/psycho/demo/behavior graphic information from principal research methods and secondary data collection.
  • Social Media: Understanding of social media marketing (earned and paid) and SEM/PPC/CPM.
  • Social Listening: Experience doing social listening (preferably Crimson Hexagon or Sysomos MAP).
  • Industry Knowledge: Understanding industry market conditions and trends: pharma, healthcare, and/or wellness.
About Ogilvy

Ogilvy Health celebrates its people. Fully. Enthusiastically. Unhesitatingly. We'll empower you with the tools you'll need to succeed. We'll give you the autonomy to seek out new paths and better ways of doing things. We'll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we'll provide opportunities for you to do work of which you'll be proud with people you'll be proud to call your teammates.

Ogilvy Health Canada employees are encouraged to bring their ideas, experiences, and perspectives, gleaned from their varied backgrounds to the workplace. We strive to create an environment in which all employees can feel comfortable to contribute to their fullest potential without regard to their race, color, creed, religion, sex, national origin, disability, age, citizenship, marital status, sexual orientation, gender identity, or expression.

At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression.

We believe in building powerful teams with purpose. This means hiring and nurturing talent across all races, ethnicities, religions, abilities, sexual orientation, and gender identities – and we relentlessly curate transformative initiatives that make our commitment to fairness and equity a reality.

Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is central to our mantra of Borderless Creativity.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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