Head of Marketing Strategy

6 days ago

Montreal, Quebec, Canada Lifestyle Motorhomes Full time
About Lifestyle Motorhomes

Lifestyle Motorhomes is dedicated to transforming the way families experience travel and adventure. We provide an exceptional opportunity for families to embrace the nomadic lifestyle, offering a unique blend of comfort and exploration.

Our mission is to create a seamless travel experience that combines high-quality accommodations with educational opportunities, fostering a community of families eager to explore the world while maintaining their professional commitments.

Since our inception, we have rapidly expanded our presence and continue to innovate in the travel industry, with plans for further growth and development.

The Role

As the Marketing Operations Leader at Lifestyle Motorhomes, you will be pivotal in enhancing our outreach and engagement efforts. Your marketing expertise will be essential in amplifying brand visibility, generating valuable leads for our sales team, and driving overall company success. This is a full-time, remote position.

Key Responsibilities:
  • Attract target demographics and generate qualified leads for the sales department.
  • Oversee all marketing initiatives, from conception to execution.
  • Design and implement innovative demand generation strategies, including targeted outreach, new marketing campaigns, and content marketing.
  • Utilize data-driven insights to enhance the effectiveness of marketing channels.
  • Increase brand recognition through various platforms, including events, partnerships, and digital outreach.
  • Guide the marketing team to ensure consistent and creative execution across all channels.
  • Stay informed on market trends and integrate insights into the marketing strategy.
  • Define and refine our ideal customer profile to align with company objectives.
Success Metrics:
  • Lead generation effectiveness.
  • Conversion rates for booked meetings.
Your Manager

You will collaborate closely with the Co-founder and Head of Demand Generation.

What We Offer
  • A fully remote role with flexible working hours tailored to your needs.
  • Opportunities within a rapidly growing company with strong financial backing.
  • A mission-driven environment focused on meaningful impact.
  • Autonomy in strategic decision-making and planning.
  • Participation in shaping a new lifestyle concept within the travel industry.
  • Growth potential as the company expands.
  • Discounts for participation in our programs across various locations.
Ideal Candidate Profile

You will be recognized for:

  • Experience in high-growth, venture-backed organizations with a proven track record in successful marketing campaigns.
  • Ability to build and scale effective marketing strategies.
  • Expertise in go-to-market strategies and execution.
  • Strong analytical skills and understanding of business intelligence.
  • Knowledge of marketing funnels, audience segmentation, and brand positioning.
  • A growth-oriented mindset with comprehensive knowledge of performance marketing channels.
  • Exceptional organizational skills and attention to detail.
  • Capability to work independently and manage multiple priorities in a dynamic environment.
  • A genuine passion for brand development and a creative approach to marketing.
  • Strong collaboration skills with cross-functional teams.
  • Experience in team management while being hands-on when necessary.
  • Background in the travel or hospitality industry is advantageous.
Next Steps
  1. Initial call with our Head of People and Culture.
  2. Interview with the hiring manager.
  3. Discussion with our Co-founder and CEO.
  4. Final check-in with the Head of People and Culture.

The process may evolve, and we will keep you informed throughout.

Interested in learning more about Lifestyle Motorhomes? Explore our journey.

Tagged as: Lead Generation, Marketing

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