Vice President, Marketing and Digital Strategy
7 days ago
About the Role
We are seeking a highly experienced and strategic Vice President, Marketing and Digital Strategy to lead our marketing efforts and drive business growth. Reporting to the Chief Marketing Officer, you will be responsible for developing and executing a comprehensive marketing strategy that aligns with our business objectives.
Key Responsibilities
- Define and own the belairdirect brand vision, working closely with cross-functional teams to set and execute the long-term strategy for brand growth and awareness.
- Develop and execute a revenue marketing strategy in Canada, aligning all cross-functional activities to drive revenue growth and combine strategy, technology, and high-impact creativity to deliver scalable growth.
- Provide oversight across all customer acquisition channels and work effectively with the extended marketing team and cross-functional partners to develop and execute revenue growth strategy.
- Ensure a strong understanding of the Canadian market and define marketing strategy to drive revenue growth, overseeing the execution of campaigns to achieve business objectives.
- Create world-class marketing programs that scale lead generation and brand awareness, owning the systems and reporting to scale and correctly attribute partners' contributions and program ROI.
- Collaborate and influence cross-functionally across the company, ensuring a global, coherent, and impactful brand approach across the company, where each brand in the brand portfolio of Intact Financial Corporation speaks with a strong and differentiated voice.
- Communicate to stakeholders across the organization, building authentic and enduring relationships with peers, internal partners, and executives, and communicating the roadmap, potential impacts from brand decisions or initiatives on other teams and working collaboratively to improve cross-funnel performance.
Requirements
- Extensive experience in senior leadership roles leading marketing & digital strategies while overseeing large teams.
- Proven success in driving growth through marketing initiatives, with a focus on digital solutions.
- Strong strategic thinking, business acumen, and excellent communication skills.
- Demonstrated ability to lead and inspire teams, with a strong inclusive, influential, and inspiring leadership style that allows to rally people around common goals.
- Demonstrated experience utilizing data-driven approaches to develop strategy from the ground up for customer acquisition and engagement via partner channels.
- Strong project management skills and ability to handle multiple projects simultaneously.
- Comfortable working in a fast-paced environment, balancing a variety of viewpoints and mobilizing multiple actors, from all levels.
- Open-minded and positive leader, who takes responsibility for both the successes and mistakes and who is energized by challenges and transformation.
- Intrapreneurial spirit and solves problems using innovative ways to improve and take risks and to challenge the status quo.
- Demonstrated ability to lead, recruit, engage and develop a world-class marketing team.
- Experience managing large budgets.
- High degree of emotional intelligence & self-awareness – proven ability to lead through change, collaborating and building shared accountability and trust among large, diverse teams.
- For candidates located in Quebec, bilingualism is required considering the necessity to interact on a regular basis with English-speaking colleagues across the country.
What We Offer
- A financial rewards program that recognizes your success.
- An industry-leading Employee Share Purchase Plan; we match 50% of net shares purchased.
- An extensive flex pension and benefits package, with access to virtual healthcare.
- Flexible work arrangements.
- Possibility to purchase up to 5 extra days off per year.
- An annual wellness account that promotes an active and healthy lifestyle.
- Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues.
- A dynamic workplace learning ecosystem complete with learning journeys, interactive online content, and inspiring programs.
- Inclusive employee-led networks to educate, inspire, amplify voices, build relationships and provide development opportunities.
- Inspiring leaders and colleagues who will lift you up and help you grow.
- A Community Impact program, because what you care about is a part of what makes you different. And how you contribute to your community should be just as unique.
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