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Head of Marketing Strategy

2 months ago

Montreal, Quebec, Canada Lifestyle Motorhomes Full time
About Lifestyle Motorhomes

Lifestyle Motorhomes is dedicated to providing families with the opportunity to embrace the freedom of the open road while enjoying the comforts of home. Our mission is to create an enriching experience for families seeking adventure and connection through travel.

We offer a unique blend of premium motorhome rentals and a supportive community that encourages exploration and personal growth. Since our inception, we have expanded our reach and built a diverse team passionate about enhancing the lives of families through travel.

The Role

As the Marketing Director at Lifestyle Motorhomes, you will be pivotal in driving our mission forward. Your marketing expertise will be crucial in elevating brand visibility, generating quality leads for our sales team, and fostering overall company growth. This position is fully remote and full-time.

Key Responsibilities:
  • Attract target demographics and cultivate qualified leads for the sales team.
  • Oversee all marketing initiatives, from planning to execution.
  • Design and implement innovative demand generation strategies, including targeted outreach, new marketing campaigns, and content creation.
  • Utilize data-driven insights to enhance the effectiveness of our marketing channels.
  • Increase brand recognition through events, partnerships, and outreach efforts.
  • Guide the marketing team to ensure cohesive and creative project execution.
  • Stay informed on market trends and integrate insights into the marketing strategy.
  • Define and refine our ideal customer profile in alignment with company objectives.
Success Metrics:
  • Lead generation
  • Conversion rates for booked meetings
Your Manager

You will collaborate closely with the Co-founder and Head of Demand Generation.

Benefits:
  • Flexible remote work environment tailored to your schedule.
  • Join a rapidly growing company with robust financial health.
  • Be part of a mission-driven organization.
  • Autonomy in strategic decision-making.
  • Opportunity to contribute to a new lifestyle concept in the travel industry.
  • Potential for personal and professional growth as the company expands.
  • Exclusive discounts for Lifestyle Motorhomes experiences.
Qualifications:

You will be valued for:

  • Experience in high-growth, venture-backed companies with a proven track record in successful marketing initiatives.
  • Ability to develop and scale marketing strategies effectively.
  • Expertise in go-to-market strategies and execution.
  • Strong analytical skills and understanding of business intelligence.
  • Knowledge of marketing funnels, audience segmentation, and brand positioning.
  • A growth-oriented mindset with proficiency across various marketing channels.
  • Exceptional organizational skills and attention to detail.
  • Capability to manage multiple priorities in a dynamic environment.
  • A genuine passion for brand development and innovative marketing approaches.
  • Collaborative skills to work with cross-functional teams.
  • Experience in team leadership while being hands-on.
  • Background in the travel or hospitality industry is advantageous.
Next Steps:
  1. Initial call with our Head of People and Culture.
  2. Interview with the hiring manager.
  3. Discussion with our Co-founder and CEO.
  4. Final check-in with the Head of People and Culture.

The interview process may evolve, and we will keep you informed throughout.

For more insights into working at Lifestyle Motorhomes, explore our story.