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Marketing Strategy Lead

3 months ago

Montreal, Quebec, Canada Lightspeed Full time

Become a Key Player as a Marketing Strategy Lead

Are you prepared to take on a significant role in the marketing sector? We are in search of a skilled Marketing Strategy Lead to become part of our vibrant team at Lightspeed.

In this position, you will take charge of formulating and executing regional marketing initiatives aimed at generating leads and boosting revenue. Reporting directly to the Senior Director of Marketing, you will collaborate with various departments to enhance conversion rates and elevate brand campaigns.

We are looking for an individual who is analytical, strategic, and passionate about managing marketing projects from inception to completion.

Core Responsibilities:

This role will emphasize commercial stewardship and brand collaborations, including:

Campaign Management and Commercial Stewardship:

  • Design and implement regional marketing initiatives and projects to enhance revenue and brand visibility
  • Partner with the Performance Marketing team to meet lead generation and revenue goals
  • Oversee messaging across various marketing platforms and materials
  • Equip the sales team with essential tools and resources
  • Evaluate campaign effectiveness and refine strategies as needed
  • Administer the marketing budget to ensure alignment with strategic objectives
  • Remain updated on market dynamics and opportunities

Market Expansion and Brand Collaborations:

  • Execute strategies for market expansion
  • Collaborate on event and trade show strategies
  • Implement co-branding initiatives
  • Develop digital brand awareness campaigns
  • Strengthen brand identity through publications and public relations efforts

Qualifications:

  • Proven experience in crafting and leading marketing initiatives
  • Strategic thinker with a customer-centric approach
  • Excellent communicator and collaborator
  • Proficient in data analysis and deriving insights
  • Innovative and proactive in leading cross-functional teams

If you are seeking a challenging yet fulfilling opportunity in the marketing domain, this position could be an excellent fit for you. Join our forward-thinking team and benefit from a variety of offerings that support your professional development and well-being.