E-commerce Strategy Lead
2 months ago
Browns Shoes Inc. is a leading footwear retailer with a strong presence in North America. Our company is built on a foundation of customer-centricity, with a commitment to providing an exceptional shopping experience that combines luxury and affordability.
About the RoleWe are seeking a highly experienced Senior E-commerce Manager to join our team. As a key member of our digital commerce team, you will be responsible for developing and executing a comprehensive e-commerce strategy that drives online sales growth and enhances the customer experience.
Key Responsibilities- Develop and Execute E-commerce Strategy: Create and implement a strategic plan to drive online sales growth, improve customer engagement, and enhance the overall e-commerce experience.
- Lead Cross-Functional Teams: Collaborate with marketing, product, and IT teams to ensure alignment and effective execution of e-commerce initiatives.
- Optimize Online User Experience: Work with the marketing team to optimize website content, product information, and search functionality to improve customer conversion rates and repeat purchases.
- Drive Data-Driven Decision Making: Analyze customer data and market trends to inform e-commerce strategy and optimize online marketing efforts.
- Manage External Partnerships: Develop and maintain relationships with external partners to ensure seamless execution of e-commerce initiatives.
- Minimum 5+ Years of Experience: Proven track record of success in e-commerce leadership roles, with a strong understanding of digital marketing and e-commerce platforms.
- Deep Understanding of E-commerce Platforms: Expertise in e-commerce platforms, technologies, and best practices, with a strong understanding of data analytics and customer behavior.
- Strong Analytical and Strategic Skills: Ability to interpret data, draw insights, and make data-driven decisions to drive e-commerce growth and customer engagement.
- Excellent Communication and Leadership Skills: Proven ability to lead cross-functional teams, communicate effectively with stakeholders, and drive results-oriented initiatives.
As a member of the Browns Shoes Inc. team, you will have access to a range of benefits, including:
- Competitive Salary and Bonus Structure
- Comprehensive Benefits Package
- Opportunities for Professional Growth and Development
- Collaborative and Dynamic Work Environment
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