Demand Generation Specialist

9 hours ago

Toronto, Ontario, Canada Shoplogix - A Constellation Software Inc. Company Full time
About Shoplogix

Shoplogix is a leading provider of Industrial Internet of Things (IIoT) software solutions, empowering manufacturers to achieve operational excellence. As a division of Constellation Software, a renowned software company in Canada, we leverage our expertise to deliver innovative solutions that drive business growth.

Job Title: Demand Generation Specialist

We are seeking a highly skilled Demand Generation Specialist to join our team. In this role, you will be responsible for creating and executing campaigns to generate qualified leads, supporting sales enablement, and collaborating with cross-functional teams to drive business growth.

Key Responsibilities:
  • Develop and execute campaigns to generate qualified leads, monitoring engagement and adjusting strategies to improve conversion rates.
  • Support sales enablement by creating and disseminating materials and insights to help close deals.
  • Collaborate with the Product and Sales teams to gather information for customized sales decks and presentations.
  • Assist the Head of Revenue Operations and Business Development with day-to-day marketing tasks.
  • Manage content, ensuring all resources are current, accessible, and effectively organized for easy use by the team.
  • Enhance and update sales decks, making them functional and visually appealing.
Requirements:
  • Experience creating, editing, and optimizing compelling B2B content for a wide audience range.
  • Meticulous attention to detail in all aspects of marketing and communication, ensuring accuracy.
  • Strong understanding of brand identity principles and the importance of brand consistency across all marketing materials and communication channels.
  • Technical skills in modern design, presentation, and marketing tools, including SEO, SEM, social media, and email marketing.
  • Exceptional written and verbal communication skills, with the ability to translate innovative solutions into captivating content.
What We Offer:

As a Demand Generation Specialist at Shoplogix, you will have the opportunity to work with a talented team, contribute to the growth and success of a leading IIoT software company, and develop your skills in a dynamic and entrepreneurial environment. We offer a competitive salary, comprehensive benefits, and opportunities for career growth and development.

Shoplogix is an equal opportunities employer and welcomes applications from diverse candidates. We are committed to creating an inclusive and supportive work environment that values diversity, equity, and inclusion.

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