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Demand Generation Strategist

2 months ago

Toronto, Ontario, Canada Docebo Full time
About the Role

We are seeking a driven Demand Generation Specialist to join our team at Docebo. In this high-impact role, you will be responsible for developing and executing strategic programs to grow priority industries and segments, ensuring alignment between marketing and sales.

Key Responsibilities
  • Manage multi-channel marketing campaigns for target industries, including content marketing, paid channels, account-based marketing, events, and webinars.
  • Be accountable for revenue: report on Annual Recurring Revenue (ARR) and pipeline, not leads.
  • Collaborate with the sales team to understand segment pain points and develop marketing campaigns that effectively address these challenges.
  • Collaborate with the product team to align marketing messaging with product features and benefits for segments.
  • Leverage marketing automation tools and collaborate with the broader team on lead nurture.
  • Optimize unit economics for strategic segments.
Requirements
  • You have experience in enterprise growth marketing or a similar role, preferably in a B2B tech company.
  • You're up to speed on modern demand generation and new tools.
  • You have a strong understanding of enterprise sales cycles, buyer journeys, and account-based marketing strategies.
  • Experience running multi-channel campaigns, from concept to delivery.
  • Top-notch analytical skills with the ability to interpret data, identify trends, and make data-driven marketing decisions.
  • Proficiency in marketing automation tools, CRM systems, and analytics platforms (HubSpot, SFDC, Google Analytics, Tableau).
  • Strong project management skills with the ability to manage multiple initiatives and meet deadlines.
  • You know it's a team effort, so you have a collaborative mindset with the ability to work effectively in cross-functional teams.
  • You are an innovative thinker who consistently brings forward new growth ideas, along with a clear framework for measuring success.