Senior Programmatic Specialist
2 months ago
Job Overview
The Senior Programmatic Specialist at Apex Exchange plays a pivotal role in driving the success of our digital advertising campaigns. This position requires a highly skilled and detail-oriented individual who can effectively manage and optimize large-scale online media campaigns.
Key Responsibilities
- Aid the Account Manager in executing, managing, and optimizing large online media campaigns and programs for agency clients, including auction/exchange-based performance media, audience-based buying, and remarketing campaigns.
- Manage the execution and optimization of campaign launch preparations for smaller accounts.
- Assist in the development of client-facing campaign performance reports.
- Traffic campaign tags into Programmatic platforms.
- Run the campaign QA process to ensure accurate campaign implementation and pacing.
- Provide monthly auditing reports to Agency partners and actualize bill/pay systems when applicable.
Requirements
- 3+ years of experience in digital marketing.
- 2+ years of hands-on experience with DV360 or Google.
- Experience with Verizon or Amazon is beneficial.
- Understanding of traditional and interactive media planning elements.
- Proficiency in Microsoft Office solutions.
- Strong analytical thinking and mathematical skills.
- Excellent communication and writing skills.
- Ability to organize and manage detail work.
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