Programmatic Specialist

4 weeks ago

Greater Toronto Area Canada, Ontario Havas Media Network Full time

The Performance Specialist is a subject matter expert within the Performance team responsible for overseeing the end-to-end execution of Programmatic media campaigns, ensuring optimal performance, and delivering exceptional results for our clients. As a Performance Specialist, you are motivated and a self-starter who has a strong grasp of the Programmatic landscape with growing experience across the entire supply path, including all tier 1 DSPs, Ad Exchanges, and SSPs. You are a rare breed that excels at in-platform technical work as well as strategic thinking. You also bring a collaborative mentality to your work by working with other digital specialties including Direct Digital, Social, Search, and Analytics to provide unified digital recommendations for our clients.


Roles & Responsibilities:


  • Coordinate with the Planning and Investment teams to ensure go-to-market plans are built with a cohesive overarching tactical approach that answers to briefed campaign objectives
  • Build and execute campaigns in-platform to deliver on client KPIs
  • Work with our center of excellence teams, ensuring in-platform output is accurate according to media plan details
  • Hands-on work with the analysis and optimization of campaign performance, ensuring best-in-class insights and recommendations
  • Conduct research and stay up-to-date on industry trends to inform Programmatic media strategies
  • Work in alignment with platform partners and vendors, including DSPs, Ad Exchanges, SSPs, and 3PV technology


Key Skills & Qualifications:


  • 2 years experience in a Programmatic trading role (agency, supplier, or client)
  • Experience buying across self-serve Programmatic platforms (DV360 is a must. Amazon DSP, TAM, TTD, etc. are a welcome addition)
  • Experience operating in Retail media platforms considered a bonus (Loblaw Media, Criteo, Amazon)
  • Strong grasp of the digital media and ad tech landscape
  • Data-driven and analytical mindset
  • Proactive, self-starter & team player
  • Solutions and detail-oriented
  • Expert time management and prioritization acumen
  • Proficiency in the Microsoft Suite of applications (Excel, PPT)

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