Current jobs related to Digital Marketing Acquisition Manager - Toronto, Ontario - The Globe and Mail

  • Digital Acquisition Manager

    4 weeks ago

    Toronto, Ontario, Canada President's Choice Financial Full time

    Senior Manager, Digital Acquisition & AnalyticsAt President's Choice Financial, we're committed to making the everyday simple and better for our customers. As a Senior Manager, Digital Acquisition & Analytics, you'll play a critical role in driving our digital growth and customer acquisition strategies.Key Responsibilities:Acquisition Strategy & Planning:...

  • Digital Acquisition Manager

    4 weeks ago

    Toronto, Ontario, Canada President's Choice Financial Full time

    Senior Manager, Digital Acquisition & AnalyticsAt President's Choice Financial, we're committed to making the everyday simple and better for our customers. As a Senior Manager, Digital Acquisition & Analytics, you'll play a critical role in driving our digital growth and customer acquisition strategies.Key Responsibilities:Acquisition Strategy & Planning:...

  • Digital Marketing Acquisition Director

    4 weeks ago

    Toronto, Ontario, Canada The Globe and Mail Full time

    Company OverviewThe Globe and Mail is a renowned national icon and one of Canada's most respected media brands. We proudly serve as a trusted destination for Canadians seeking high-quality journalism, and we've garnered international acclaim for our data visualization, design, and creative storytelling.Job SummaryWe are seeking a highly skilled Digital...

  • Digital Marketing Acquisition Director

    4 weeks ago

    Toronto, Ontario, Canada The Globe and Mail Full time

    Company OverviewThe Globe and Mail is a renowned national icon and one of Canada's most respected media brands. We proudly serve as a trusted destination for Canadians seeking high-quality journalism, and we've garnered international acclaim for our data visualization, design, and creative storytelling.Job SummaryWe are seeking a highly skilled Digital...

  • Digital Acquisition Manager

    4 weeks ago

    Toronto, Ontario, Canada President's Choice Financial Full time

    Senior Manager, Digital Acquisition & AnalyticsAt President's Choice Financial, we're committed to making the everyday simple and better for our customers. As a Senior Manager, Digital Acquisition & Analytics, you'll play a key role in driving our digital growth strategy, leveraging data and analytics to inform business decisions and optimize our marketing...

  • Digital Acquisition Manager

    4 weeks ago

    Toronto, Ontario, Canada President's Choice Financial Full time

    Senior Manager, Digital Acquisition & AnalyticsAt President's Choice Financial, we're committed to making the everyday simple and better for our customers. As a Senior Manager, Digital Acquisition & Analytics, you'll play a critical role in driving our digital growth and customer acquisition strategies.Key Responsibilities:Acquisition Strategy & Planning:...

  • Digital Acquisition Manager

    4 weeks ago

    Toronto, Ontario, Canada President's Choice Financial Full time

    Senior Manager, Digital Acquisition & AnalyticsAt President's Choice Financial, we're committed to making the everyday simple and better for our customers. As a Senior Manager, Digital Acquisition & Analytics, you'll play a critical role in driving our digital growth and customer acquisition strategies.Key Responsibilities:Acquisition Strategy & Planning:...

  • Digital Marketing Acquisition Lead

    1 month ago

    Toronto, Ontario, Canada The Globe and Mail Full time

    Join The Globe and Mail TeamWe are seeking a highly skilled Digital Marketing Acquisition Manager to join our team at The Globe and Mail. As a national icon and one of Canada's most recognized media brands, we proudly serve as a trusted destination for Canadians seeking the highest caliber of journalism.Our data visualization, design, and creative...

  • Digital Marketing Acquisition Lead

    1 month ago

    Toronto, Ontario, Canada The Globe and Mail Full time

    Join The Globe and Mail TeamWe are seeking a highly skilled Digital Marketing Acquisition Manager to join our team at The Globe and Mail. As a national icon and one of Canada's most recognized media brands, we proudly serve as a trusted destination for Canadians seeking the highest caliber of journalism.Our data visualization, design, and creative...

  • Digital Acquisition Manager

    2 weeks ago

    Toronto, Ontario, Canada President's Choice Financial Full time

    About the RoleThe Senior Manager, Digital Acquisition & Analytics is a key leadership position within President's Choice Financial, responsible for driving the digital acquisition strategy and analytics capabilities to enhance the customer experience and drive business growth.This role will partner closely with the Marketing and Product teams to develop and...

  • Digital Acquisition Manager

    1 month ago

    Toronto, Ontario, Canada President's Choice Financial Full time

    Senior Manager, Digital Acquisition & AnalyticsAbout the RoleWe are seeking a highly analytical and strategic Senior Manager to lead our digital acquisition and analytics efforts. As a key member of our team, you will be responsible for building marketing analytics and growth insights capabilities to drive digital acquisition and conversion.Key...

  • Digital Acquisition Manager

    1 month ago

    Toronto, Ontario, Canada President's Choice Financial Full time

    Senior Manager, Digital Acquisition & AnalyticsAbout the RoleWe are seeking a highly analytical and strategic Senior Manager to lead our digital acquisition and analytics efforts. As a key member of our team, you will be responsible for building marketing analytics and growth insights capabilities to drive digital acquisition and conversion.Key...

  • Digital Acquisition Manager

    3 weeks ago

    Toronto, Ontario, Canada President's Choice Financial Full time

    About the RoleWe are seeking a highly analytical and strategic Senior Manager to lead our digital acquisition and analytics efforts. As a key member of our team, you will be responsible for building and executing a comprehensive digital acquisition strategy that drives quality customer growth and enhances our digital marketing capabilities.Key...

  • Digital Acquisition Manager

    3 weeks ago

    Toronto, Ontario, Canada President's Choice Financial Full time

    About the RoleWe are seeking a highly analytical and strategic Senior Manager to lead our digital acquisition and analytics efforts. As a key member of our team, you will be responsible for building and executing a comprehensive digital acquisition strategy that drives quality customer growth and enhances our digital marketing capabilities.Key...

  • Digital Acquisition Manager

    4 weeks ago

    Toronto, Ontario, Canada S.i. Systèmes Full time

    Job Title: Int. Marketing Acquisition ManagerJoin our team as an Int. Marketing Acquisition Manager to execute paid and owned channel activations for a large insurance client.About the RoleWe are seeking a highly motivated and strategic thinker to join our Wealth Management Marketing Team as an Int. Marketing Acquisition Manager. As a key member of our team,...

  • Digital Acquisition Manager

    4 weeks ago

    Toronto, Ontario, Canada S.i. Systèmes Full time

    Job Title: Int. Marketing Acquisition ManagerJoin our team as an Int. Marketing Acquisition Manager to execute paid and owned channel activations for a large insurance client.About the RoleWe are seeking a highly motivated and strategic thinker to join our Wealth Management Marketing Team as an Int. Marketing Acquisition Manager. As a key member of our team,...

  • Digital Marketing Acquisition Lead

    3 weeks ago

    Toronto, Ontario, Canada The Globe and Mail Full time

    Join The Globe and Mail TeamWe are seeking a highly skilled Digital Marketing Acquisition Manager to join our team at The Globe and Mail. As a national icon and one of Canada's most recognized media brands, we proudly serve as a trusted destination for Canadians seeking the highest caliber of journalism.Our data visualization, design, and creative...

  • Digital Marketing Acquisition Lead

    3 weeks ago

    Toronto, Ontario, Canada The Globe and Mail Full time

    Join The Globe and Mail TeamWe are seeking a highly skilled Digital Marketing Acquisition Manager to join our team at The Globe and Mail. As a national icon and one of Canada's most recognized media brands, we proudly serve as a trusted destination for Canadians seeking the highest caliber of journalism.Our data visualization, design, and creative...

  • Digital Acquisition Manager

    1 week ago

    Toronto, Ontario, Canada President's Choice Financial Full time

    Role OverviewThe Senior Manager, Digital Acquisition & Analytics is a key leadership position responsible for driving the digital acquisition strategy and analytics capabilities for President's Choice Financial. This role will partner closely with marketing, product, and agency teams to develop and implement data-driven strategies that enhance the digital...

  • Digital Acquisition Manager

    2 weeks ago

    Toronto, Ontario, Canada President's Choice Financial Full time

    About the RoleThe Senior Manager, Digital Acquisition & Analytics is a key leadership position within President's Choice Financial, responsible for driving the digital acquisition strategy and analytics capabilities to enhance the customer experience.This role will partner closely with the Marketing and Product teams to develop and implement data-driven...

Digital Marketing Acquisition Manager

2 months ago

Toronto, Ontario, Canada The Globe and Mail Full time

About The Globe and Mail

The Globe and Mail is a leading Canadian media company that has been a trusted source of news and information for over 180 years. We are committed to delivering high-quality journalism and innovative storytelling to our readers.

Job Summary

We are seeking a highly skilled Digital Marketing Acquisition Manager to join our Subscriptions Revenue team. The successful candidate will be responsible for executing our acquisition marketing plan and delivering on acquisition targets through an omni-channel experience across all channels.

Key Responsibilities

  • Develop and execute omni-channel digital subscription acquisition plans based on target audience and campaign objectives.
  • Grow acquisition through targeted campaigns, defining key customer segments and journey.
  • Work with internal and external partners to develop ad creative strategies and execute on these strategies for our acquisition campaigns.
  • Manage and grow onsite acquisitions via the dynamic paywall, pencils, onsite banners, and interstitials.
  • Collaborate with our Paid Media partners to launch campaigns on our paid platforms and improve performance.
  • Design testing plans to improve conversions across all channels and iterate on creative testing strategy.
  • Integrate with product and operational teams to identify key opportunities to heighten the customer journey and experience, especially for the purchase funnel.
  • Develop insights into customer behavior and work with internal and external partners to define target segments.
  • Stay up-to-date with best practices in digital subscription marketing, both within and outside the industry.

Requirements

  • Post-secondary degree from a recognized institution in a related field, such as Marketing or Business.
  • Minimum 3-5 years of relevant role experience in marketing management, with a high-level understanding of digital media and experience in subscription/membership marketing.
  • Ability to execute marketing campaigns from end to end, bringing marketing plans to life in market across different channels.
  • Strong understanding of paid media campaign execution and performance.
  • Thorough knowledge and understanding of the Canadian content landscape, particularly news.
  • Strong understanding of conversion funnel analysis.
  • Ability to communicate across different functional teams and with external vendors/partners.
  • Collaborative style, working well with others.
  • Strong oral and written communication skills.

Why Choose The Globe and Mail

The Globe and Mail is committed to providing a respectful and inclusive workplace that upholds our values of integrity, collaboration, innovation, and accountability. We offer a competitive compensation package, hybrid work environment, generous vacation and flexible work arrangements, parental leave top-up, competitive health and dental benefits, defined benefit pension plan, annual wellness subsidy, on-site chiropractor and registered massage therapist, employee and family assistance program, free digital subscription to The Globe and Mail, and 40% off other Globe products.

Supporting Your Growth

  • We are committed to creating equitable opportunities for all employees, enabling everyone to reach their full potential.
  • There are lateral and upward advancement opportunities for rewarding and developing careers.
  • We believe in mentorship and collaborative peer-to-peer learning, with both formal and informal programs in place to encourage knowledge-sharing.
  • We support continuing education and provide both internal and external opportunities for training and development.