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Digital Experience Strategy Manager
2 months ago
About Loblaw Digital
Loblaw Digital is at the forefront of creating exceptional online shopping experiences for Canadians. Our mission is to innovate and enhance the digital landscape of retail, ensuring our customers have access to the best services available. We are a dynamic and collaborative team dedicated to transforming the eCommerce experience across various sectors, including grocery, beauty, pharmacy, loyalty, and apparel.
Role Overview
The Digital Experience Strategy Manager plays a pivotal role within the PC Optimum digital team. This position is essential for reimagining the digital loyalty experience, aiming to create a seamless and enjoyable journey for every Canadian. The Manager will spearhead the integration of PC Optimum across multiple business lines and retail banners, working closely with a diverse group of stakeholders to implement cohesive digital strategies that meet the loyalty program's objectives.
Key Responsibilities
- Facilitate a digital experience for PC Optimum that ensures timely and relevant content delivery through appropriate channels.
- Collaborate with the Digital Experience Strategy leadership to refine the Editorial Strategy & Playbook for both the app and website.
- Proactively seek opportunities to enhance the digital experience.
- Develop a comprehensive content strategy in partnership with cross-functional teams to drive measurable business outcomes.
- Oversee the integration of PC Optimum with all business lines within the Loblaw organization.
- Lead the digital experience strategy, planning, and execution for major campaigns, ensuring high-quality project delivery on schedule.
- Identify and optimize customer journeys for events, promotions, and campaigns across all channels, collaborating with the Loblaw Digital Product & Tech teams and the Enterprise Loyalty team.
- Manage relationships with key stakeholders across various Loblaw Digital and LCL initiatives.
- Contribute to the product roadmap by aligning customer insights, business requirements, and industry trends.
Qualifications
- Minimum of 3 years of experience in managing and designing online experiences.
- Proven ability to build relationships and work effectively within large, cross-functional teams to address complex challenges.
- Strong analytical skills with the capability to extract insights from data and leverage them for decision-making.
- Highly organized, self-directed, and able to prioritize tasks while providing clear direction to ensure impactful outcomes.
- Experience in crafting compelling presentations for senior leadership.
- Entrepreneurial mindset with a willingness to take initiative and drive results.
- Ability to thrive in ambiguous situations, demonstrating proactive critical thinking.
- Strategic thinker with a strong understanding of translating strategy into actionable operations.
