Director, Data Strategy

1 week ago

Remote, Canada Avalere Health Full time

**About Avalere Health**

Established in 2001, Avalere Health is a purposefully built commercialization partner for the biopharmaceutical, medical technology, and wellness industries.

Our 1,500+ experts combine their knowledge and expertise across our core disciplines — Consulting; Medical; Policy; Value, Evidence, and Access; Marketing; and Digital Experience Technology — to create the connections that make better health happen.

Avalere Health partners with its clients to navigate the complex and rapidly changing healthcare ecosystem. Together, our experts help clients connect patients with life-changing therapies, realizing the potential of strategies and solutions to accelerate innovation that improves lives.

We live and breathe our five values in everything we do: _We are authentic. We act with integrity. We value difference. We play for the team. We enjoy the journey._ At Avalere Health, we imagine a healthier world and create the connections to make it happen.

**About the role**

Reporting to Avalere’s VP of Data & Analytics, the Director, Data Strategy will lead, develop, and implement data and analytics strategy for clients’ marketing efforts. The Director, Data Strategy will serve as the day-to-day lead for client accounts; responsible for directing, shaping, and impacting the delivery of data-driven insights and deliverables designed to assess performance and inform strategic recommendations.

The Director, Data Strategy will act as an evangelist for data-driven measurement methodology & solutions designed to provide actionable insights that guide better decision-making for internal and external stakeholders.

This role will be responsible for managing the relationship between client and other functional leads (e.g., Client Service, Strategy, Media, Project Delivery, Data Engineering, Data Science, Creative, etc.) to establish and maintain a roadmap for all reporting and measurement efforts, actively guiding them in marketing decisions, data strategy, and analytics-related marketing technology.

**What you'll do**:

- Supporting and guiding the Analytics team vision for continued evolution and innovation in the analytics offerings; meeting the evolving needs of the various clients across Avalere.
- Building and maintaining strong internal and client relationships, partnering to understand and proactively assess client needs, offering scalable and impactful solutions that best meet their challenges.
- Authoring insightful, data-driven reports and developing strategies for dashboard delivery.
- Partnering with Data Science on advanced analytics and machine learning modeling development.
- Serve as a thought-leader within the organization, offering strong measurement points of view and representing the organization in new business meetings, client engagements, and industry events.

**About You**:

- Act as an evangelist for and practitioner of Data & Analytics, partnering with internal and external stakeholders, and ensuring that Avalere’s solutions are data-driven, while helping identify new business opportunities and account growth.
- Help lead and define a 1st party data strategy and audience framework for each account, tapping into relevant and innovative data partners, publishers, and vendors.
- Develop measurement frameworks and drive adoption through collaborative partnerships with Strategy, Client Services, Data Science, Data Engineering, Media, Project Delivery, and Creative colleagues.
- Author data-driven insights that inform strategic recommendations, collaborating with Data Science, Engagement Strategy, and Media Strategy.
- Provide strategic direction on the evaluation, improvement, and development of data capabilities relating to data pipeline, measurement, reporting, and advanced analytics.
- Contribute to the data product strategy & roadmap for building, enhancing, and expanding Avalere’s data products based on previous and current client experience as well as anticipated client needs.
- Partners with Strategy, Client Services, Media, and Data colleagues to synthesize key business questions and define and implement frameworks and solutions that demonstrate value.
- Ensure that clients and Avalere’s data ecosystem fit together while leading the implementation of any desired changes and proactively suggesting optimizations to improve data flow and quality.
- 10+ years of experience in the measurement of digital marketing activities with strong analytic and problem-solving skills.
- Ability to navigate and lead others through ambiguity with composure, confidence, and clear communication.
- Comprehensive knowledge of the digital measurement ecosystem, including but not limited to defining and implementing measurement frameworks, multi-touch attribution, and Media Performance Measurement (MMM, MTA, Incrementality).
- Experience with data tools including: Ad platforms, Google Analytics, Adobe Analytics, Google Tag Manager, Data Studio, Tableau, Looker, and social listenin

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