Marketing Manager, Global Alliances

3 months ago

Toronto, Canada KPMG Full time

Overview:
At KPMG, you’ll join a team of diverse and dedicated problem solvers, connected by a common cause: turning insight into opportunity for clients and communities around the world.

The Opportunity

The Marketing Manager will develop and implement effective global marketing campaigns that address the agreed business plan and priorities. This includes development of the necessary marketing plans and assets for our global marketing programs, as well as working with colleagues in sector and functional marketing teams to promote our capabilities and support revenue generation.

What you will do:

- Plan and implement a variety of marketing and communications activities across the marketing mix aligned to and in support of our global strategic priorities
- Manage marketing plans and key stakeholder relations to execute key marketing campaigns on time and to budget
- Working with inputs from global leadership, assume end to end ownership of the creative development of materials including design, editorial content, thought leadership, digital materials (e.g. infographics and social media content), and other client facing materials
- Effectively communicate campaign elements to internal and external audiences to build awareness and adoption for campaign and service/solution activities
- Working closely with Global Alliance Director(s), global and national practice marketers, and the global KPMG Alliances team, as well and Global Internal and External Communications teams to support network engagement and adoption of marketing and communication content
- Collaborate with functional global and local marketing and communications professionals, ensuring there is appropriate discussion and alignment of common-cause issues and insights
- Work closely and collaborate with member firms, ensuring they utilize the global campaigns and programs, and best practice is shared across the global organization
- Manage KPIs as outlined by business goals Review, analyze and interpret campaign data to assess value and ROI

What you bring to this role:

- A marketing professional with at least five years of progressive marketing experience, including project management and preferably with strengths in the digital space
- Demonstrable success in developing and implementing complex (and preferably international) marketing programs
- Experience creating integrated, issue-based content marketing campaigns that leverage a variety of platforms including digital and social media for promoting relationships and generating revenue
- Experience in B2B solution / partnership marketing and/or working for or directly with major technology corporations preferred
- Proven project management skills with the ability to get buy-in and support for projects from diverse and often widespread stakeholders
- Experience of the above in a global, matrix context would be very advantageous
- Confident and assertive with excellent influencing and persuasion skills
- Significant personal presence and excellent communication and networking skills

**Keys to your success**

KPMG individuals **Deliver Impact | Seek Growth | Inspire Trust **and understand that a diverse workforce enables us to deepen relationships and strengthen our business.

**Providing you with the support you need to be at your best**

For more information about KPMG in Canada’s Benefits and well-being, click here.

Our Values, The KPMG Way:
**Integrity**, we do what is right | **Excellence**, we never stop learning and improving | **Courage**, we think and act boldly | **Together**, we respect each other and draw strength from our differences | **For Better**, we do what matters

If you have a question about accessible employment at KPMG, or to begin a confidential conversation about your individual accessibility or accommodation needs through the recruitment process, we encourage you to visit our accessibility page.

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