Public Relations Consultant

2 weeks ago

Midhurst, Canada County of Simcoe Full time

Requisition Title
- Public Relations Consultant - Communications and Events
- Close Date
- 21 February 2024
- Contract Type
- Permanent - Full Time
- Location
- Midhurst, ON L9X 1N6 CA (Primary)- Job Description

***:
The Public Relations Consultant is responsible for the co-ordination of varying forms of communication for the purpose of fostering and maintaining a positive image for the County of Simcoe for a variety of external constituencies as well as for internal communities. The Public Relations Consultant provides writing, media relations, content creation and social media services to internal and external clients, strategic planning, co-ordination and execution/support of Communications, Public Relations and Event initiatives, and Work functions and tasks are often highly confidential and support political direction.

**DUTIES AND RESPONSIBILITIES (not listed in order of priority)**:
1. Co-ordinate communications and public relations projects and campaigns, including strategic planning, development, execution and reporting for initiatives to engage audiences.

2. Provide content creation support to assist in external and internal communication strategies.

3. Provide editorial and proof-reading for copy.

4. Working with the Service Simcoe team, create and format newsletters: County Council Update, Internal staff newsletter, and other newsletters.

5. Create educational print/digital or other publications. In conjunction with the Service Simcoe team, develop brand consistency through “families” of publications for departments. Based on agreed upon requirements for departments’ individual print or other publications needs, prepare specific graphic design elements to complement appropriate family.

6. Create social media materials - prepare draft designs for campaign material, source most appropriate print solutions, track history of campaign material to maintain brand consistency.

7. Assist in planning, design and execution of social marketing programs and strategies.

8. Uphold corporate standards, visual identity and branding throughout the Corporation.

9. Support and maintain website and corporate intranet.

10. Maintain communications web pages.

11. Maintain social media channels to ensure timely, relevant and appropriate content by contributors, and through corporate handles.

12. Execute digital and social media strategies to promote and engage internal and external audiences through social channels.

13. Maintain media monitoring of local and regional press outlets.

14. Provide support to the Public Relations Manager for media relations including the development of strategic messaging, media training/coaching and co-ordination of media interviews.

15. Provide government relations and political support, working closely with Public Relations Manager to support senior staff, Warden, and County Councillors with communication needs.

16. Provide support in identifying and co-ordinating communication response to media and social media issues, politically sensitive files, and emergency/crisis situations.

17. Provide support for organizing and executing public relations events.

18. Research for articles and stories.

19. Provide professional and creative writing services for various communication materials, including releases, speaking notes, website copy, newsletters, fact sheets and corporate letters, among other writing services.

20. Participate in committees as required.

21. Perform other duties as assigned which may include responsibilities in relation to the delivery of Service Simcoe Services for the County of Simcoe.

22. Ensure compliance with Provincial and County occupational health and safety legislation, regulations, policies and procedures.

23. Ensure confidentiality is maintained in accordance with the Municipal Freedom of Information and Protection of Privacy Act or other related and applicable legislation.

**CORPORATE COMPETENCIES**:
Has knowledge of and demonstrated ability in our corporate competencies:

- Acts with the Customer in Mind
- Ensures Accountability
- Continuously Seeks to Improve Work Processes
- Collaborates
- Communicates with Impact
- Is Resilient

**EDUCATION, TECHNICAL SKILLS AND CERTIFICATION**:

- Superior knowledge of all aspects of Communications for a complex, multi-faceted organization achieved through a degree or diploma in a relevant discipline such as Communications, Public Relations or related field or equivalent education and experience.
- Strong written and oral communication skills: (1) print (2) web-based.
- Editorial, copywriting and proof-reading skills.
- Strong social media and digital communications ability.
- Strategic planning and concept development.
- Campaign, project and event development, co-ordination and management skills.
- Experience co-ordinating social media, digital, and website programs/initiatives for multiple audiences.
- Strong research skills.
- Experience in corporate branding projects.
- Excellent interperson

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