Marketing Manager, Content

2 months ago

Halifax, Canada Eastlink Full time

**Location**:
Young Tower, 6080 Young Street in Halifax
This position is hybrid, working from the Young Tower office a minimum of 3 days per week.
Who We Are
Eastlink is a family owned, entrepreneurial and innovative company headquartered in Halifax, Nova Scotia. We take great pride in being a leader in delivering creative, competitive, customer focused telecommunications solutions, and connecting our customers to the things and people that matter most. Serving a customer base across seven provinces, our advanced solutions include Internet, Mobile, TV, Telephone, Security and Automation, Data Communications and exclusive locally produced programming on Eastlink Community TV.
Who You Are
We are seeking a Marketing Manager to lead our content team, part of the National Marketing team. The role includes strategic planning, day-to-day support, development of Eastlink’s digital owned channels (web, social, SEO) and management of our customer ecosystem.
This is a temporary position for approximately 13 months.
This role works closely with National Marketing Managers, IT and the Product Management team to lead a digital and content strategy that drives increases in web traffic and conversions and social engagement. As a member of the marketing leadership team, you will inspire a willingness to drive results and positively influence others.
**As a Marketing Manager, your responsibilities will include**:

- Lead the content team and content strategy.
- Support the digital and content team in delivering the brand narrative across all paid and owned channels.
- Ensure a cohesive brand persona across all channels by reviewing, editing and giving direction to the team when needed.
- Work cross functionally with key business stakeholders in IT, Product, Customer Experience, People & Culture, Marketing, and Sales Channels.
- Work alongside key stakeholders to assist in web development projects, production timelines and roadmaps, etc.
- Measure and report performance of all digital marketing campaigns and assess against goals.
- Support Community TV and Regional marketing teams and initiatives.
- Leverage data to help identify opportunities, optimize content plan, inform conversion rate optimization.

**Qualifications**:

- Bachelor’s degree in marketing and communications, journalism, or related field.
- Creative thinker with 3-5 years experience in executing content strategy and marketing communications.
- Passion for writing and copy editing.
- Basic understanding of HTML, CSS, GA4 and on-page SEO best practices would be considered an asset.
- Experience leading and coaching direct reports and are comfortable leading change, giving direction and providing feedback to internal and external stakeholders.
- Thrives in fast-paced, always changing environment.
- Detail orientated with exceptional communications skills, both written and verbal.

Still here? Here are some more characteristics about you and the role:

- You are a creative self-starter with high standards and a strong work ethic.
- You enjoy taking on new challenges and simplifying the complex - to you, problems are just opportunities
- Thrive in a bustling environment in a competitive industry - you find change exciting and are keen to help keep a fast-moving team organized.
- Customer behaviour is intriguing to you, and you can think through the customer experience to help influence marketing outcomes.
- Love leading a collaborative team and enjoy building relationships both internally and externally.
- You have strong project and time management skills with exceptional attention to detail/accuracy.
- You love to be organized and keep multiple balls in the air and consider multitasking a core skill
- You enjoy a hybrid work environment and excel at collaboration both virtually and in an office setting.

Why Choose Eastlink?
Eastlink operates in a culture of continuous improvement through listening, learning and adapting, which enables us to respond quickly to the evolving needs of both employees and customers. We recognize that our truly greatest competitive edge is our people and that delivering a great customer experience begins with a great employee experience. Our philosophy of developing and training our team “on the ground” not only helps to create a strong onboarding experience but also readies employees for future growth opportunities within the organization.
Get your career started with us and stay with us, your journey begins here

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