Marketing Strategist and Content Creator

7 months ago

Halifax, Canada VIDA Full time

VIDA owns and operates more than 2,700 units in communities across Nova Scotia, New Brunswick, Prince Edward Island and Manitoba. Our mission is to revolutionize affordable communities by reimagining the way people interact with their housing. It’s about more than buildings—it’s about tapping into people and their potential, elevating their skills and giving them a platform to step into their gifts. By getting people actively involved in creating and sustaining the community they want to live in, we keep costs low, preserve affordability and help people get ahead.

VIDA is seeking a full time Marketing Strategist and Content Creator to drive the development and execution of innovative marketing strategies to engage our community and support VIDA’s growth.

**We take care of our people.**
- Group health benefits plan to keep you healthy and worry-free.
- Unlimited vacation with a mandatory minimum monthly life day because downtime matters
- Flexible work —whatever allows you to be at your best and suits your schedule.
- Additional perks include allowances for continuing education, family vacation, wellness, fitness, home care and life coach sessions, and continuous professional development.
- In our most recent Employee Survey, 100% of staff said their work at VIDA is meaningful, and when asked how much value working at VIDA has added to their life, _the team_ responded an average of 4.7/5_

**Our commitments to you**:

- **Culture of Learning**: Our culture supports an open mindset and thirst for knowledge. We are always learning and growing as individuals, not just as a company.
- **Safe & Compassionate Work Environmen**t: We are loyal and kind to one another, have each other’s backs and celebrate each other’s wins. We are selfless and put our team first. Team members feel safe taking risks and being vulnerable with one another.
- **Feedback & Coaching**: You’ll have a team who is rooting for you on your success path and will provide real-time feedback to achieve your goals. We all coach one another and encourage real-time streams of feedback.
- Curious about what _it’s_ really like to work with VIDA? _Here’s_ how you can find out more:_
- _Check out this video from our founder: _**_shorturl.at/dozE0_**_ _
- _R_each out to us_ _We encourage you to reach out to any of our team members on LinkedIn to hear their _first-hand_ experience working on the team - Seriously, we want to hear from you_

**The Role**:
As the Marketing Strategist and Content Creator, some of your primary responsibilities will include:

- Brand Oversight
- Ensure all marketing materials and communications across various platforms consistently reflect VIDA’s voice and values
- Coordinate across teams & departments to ensure consistency in all communications
- Create and maintain a style guide to be used as reference for all marketing materials Assisting with the design of brand assets (public reports, etc) - Socal Media Strategy
- Develop and implement social media content and campaigns that align with VIDA’s objectives
- Monitor, analyze, and report on performance of social media campaigns
- Engage with followers and manage community interactions Keeping up with and aligning content with current social media trends
- Website Management Collaborate with the team to routinely update website with fresh content and consistent voice
- Communication Consistency
- Review and edit major external communications to align with VIDA’s tone, style, and messaging priorities
- Facilitate communication strategy sessions and develop templates to ensure alignment in outgoing messages

**What will help you succeed in this role?**
- **E**xperience developing and implementing marketing strategie**s** for diverse audiences (internal and external)
- **C**reativity and Innovation**: Desire to bring creative ideas to the table for campaigns and content
- **C**ustomer centric mindset**: Always considering the customers perspective and seeking to improve customer engagement.
- **E**xcellent communication**:Ability to craft clear and compelling messages effectively
- **C**onfidence**: Strong sense of self assurance and the ability to convey decisions and ideas clearly and persuasively
- **E**ye for **D**esign**: enjoys using digital design tools such as Canva, Photoshop, and InDesign
- **A**nalytical**: Ability to evaluate effectiveness of campaigns, and make data driven decisions
- **V**ideo Editing** experience: A keen eye for visual storytelling, with proficiency in creating and editing video content
- **P**assion **for community engagement**:A desire to engage and energize our community, with the ability to encourage participation and build meaningful relationships
- **Collaborative Spirit**: Eager to engage with all teams and stakeholders

We know working at VIDA is not for everyone, which is okay. We understand the importance of finding the right fit for the company and the individual, and we encourage open and honest communicatio

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