SEO/content Strategist

5 months ago

Halifax, Canada Directive Consulting Full time

Directive Consulting is the performance marketing agency for SaaS and Tech companies. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. We offer Paid Media, SEO, Performance Creative, and Video to our clients by creating comprehensive digital marketing strategies that allow our clients to hit their SQL targets, every time.

The SEO/Content Strategist is a crucial, client-facing role that is responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating both with clients and internal stakeholders. The SEO/Content Strategist is responsible for more Enterprise clients and is expected to have a deep understanding of their service line and how it impacts other areas of business to create a holistic marketing strategy.

**Roles & Responsibilities: Strategic Excellence/Best Practices**

Strategists are responsible for creating custom strategies and implementing best practices for their clients that ultimately results in achieving our NSMs.

The strategist will use project phase as a foundational moment for building the initial client strategy, but will also use our clients overall marketing goals, current and ongoing campaigns, and historical performance to optimize and revise strategies over the lifetime of the client while adhering to Directive best practices.

Strategists will work closely with their AsD when roadblocks arise that impact their strategy and goal attainment.

Strategists display a strong ability to craft creative briefs and compelling content campaigns with a focus on ideation based on competitor and audience insights.

Best practices should be used to inform our strategies to ensure our clients are in the best position to exceed their goals. In particular: LTV:CAC modeling, Customer Generation, Share of SERP, Functional Content, Content Production

**Roles & Responsibilities: Goal Setting**

Strategists are responsible for using available data to set goals for clients during their engagement period. These goals are reviewed and approved by the AsD, but will be presented by the Strategists

Data sources include Google Analytics, CRM data, SEMRush reporting, and Ahrefs reporting

All Goals must be approved by the AsD before the Strategist can present it to their client alongside their AsD.

**Roles & Responsibilities: Project Management**

Strategists are responsible for ensuring that their planned strategy is executed. Project Management ensures that the Directive team and the client team knows who is responsible for specific tasks to ensure we make progress towards our goals.

Use of the project management tool Asana is required.

This includes delegating tasks to other team members, such as Specialists, as well as our clients and then ensuring that these tasks are completed in a timely manner.

In pods where Project Managers are present, Strategists will ensure they partner with Project Managers to ensure all tasks are created, assigned and due dates are met and communicated to the client

Strategists will work closely with content writers and designers to complete content campaigns for clients on time while also being responsible for ensuring that the quality is up to client standards.

**Roles & Responsibilities: Internal/External Communication**

Strategists are the main interface between our clients and our team. Strategists are expected to build relationships with our clients that goes beyond just deliverables and get to know them on a human level with the primary goal of being the best consultant for our clients and their business.

Strategists are expected to proactively communicate to clients and internal leadership on a regular basis to ensure we are driving the best results for clients.

When proactively communicating with clients we want to ensure we communicate timeline expectations for deliverables, goal attainment progress, and actively use our shared communication channels, such as Slack, to communicate between bi-weekly meetings. This includes sending deliverables on a regular cadence instead of only during bi-weekly meetings

When proactively communicating with internal leadership this should include communicating any roadblocks, opportunities for account growth, and any moments of change on clients accounts. Moments of change can look like a needed change in strategy, internal client marketing changes, point of contact changes, and more.

**Roles & Responsibilities: Reporting**

Strategists are expected to regularly report to clients the progress and impact of their strategy. In support of this pilar strategists are expected to report on the following cadence:
Bi-weekly meetings with the client - Note in these meetings strategists are expected to report on NSM progress and ongoing deliverables

Monthly reports

Quarterly reports

2 Bi-Annual business review presentation

**What You Offer**:

- 3+ years experience in Content Marketi

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