Communications Officer

5 days ago

Brantford, Canada Wilfrid Laurier University Full time

**Date**:May 30, 2024

**Location**: Brantford, CA

**Company**:Wilfrid Laurier University

**Department**: Senior Executive Office Brantford

**Job Type**: Continuing

**Full-time/Part-time**: Full Time (>=1249 hrs/year)

**Campus**: Brantford

**Reports to**:Director of Strategic Communications and Community Engagement

**Employee Group**: PAG

**Application Deadline**:June 10, 2024

**Requisition ID**:7403

Wilfrid Laurier University is a leading multi-campus university that excels at educating with purpose. Through its exceptional employees, students, researchers, leaders, and educators, Laurier has built a reputation as a world-class institution known for its rich student experience, academic excellence, and global impact. With a commitment to Indigenization and commitment to equity, diversity, inclusion, Laurier’s thriving community has a place for everyone.

Laurier has more than 21,000 students and 2,100 faculty and staff across campuses in Waterloo and Brantford, as well locations in Kitchener and Milton. The university is committed to providing an inclusive workplace, a flexible work policy and employing a workforce that is reflective of local and national demographics. Our locations are situated on the traditional territories of the Neutral, Anishnawbe, and Haudenosaunee peoples. We recognize the unique heritages of Indigenous peoples and support their intentions to preserve and express their distinctive Indigenous cultures, histories, and knowledge through academic programming and co-curricular activities. Laurier’s Centre for Indigegogy is one example of how Laurier honours Indigenous knowledge.

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**Position Summary**:
The communications officer serves as a versatile contributor to the communications needs of the university, with a particular focus on the Brantford campus. The communications officer is involved in a variety of communications activities, including: writing news releases, web stories, internal communications and marketing materials; assisting with news inquiries and media relations; creating written and multi-media content for social media channels and the university websites, taking photographs that support and chronicle university-wide and Brantford campus-specific initiatives; event-support tasks and a variety of general communications activities.

**Accountabilities**:
**Writing, Communications and Media Relations**:

- Identifies newsworthy university stories aligned with institutional (and Brantford campus) strategic priorities to propose to the news media
- Ensures consistency, accuracy and excellence in quality and content of messaging and meeting current best practices for university communication and accessibility
- Works with campus partners to help identify and meet their communications goals, provide communications counsel, develop communications strategies and develop content to meet their objectives
- Researches, writes, edits and distributes news releases, expert alerts and media pitches
- Researches, interviews, and writes news articles, spotlight articles, feature articles and notices aligned with university (and Brantford campus) strategic priorities
- Proofreads news releases, features, stories and web copy for spelling and grammar using Canadian Press Style and Laurier web style guides
- Posts stories to the university’s news hub, student-facing website and Connect intranet site
- Solicits and conducts interviews with the full range of people associated with the university, which could include the chancellor, president, the board of governors, donors, faculty, staff, students, alumni and external campus partners
- Proposes story ideas for internal and external publication and for web and social media channels aligned with university (and Brantford campus) strategy
- Attends university events as required for information gathering purposes
- Develops strategic communications plans as required to support initiatives or events.
- Connects with issues management team for any issues-related requests or to flag any potentials issues
- Liaises with members of the news media as required
- Assists with ongoing social media issues monitoring on weekends

**Social and digital media**:

- Develops content strategies for the Brantford campus including web properties and institutional-level social media
- Brainstorms, creates and posts on-brand content on the university’s social media channels related to the Brantford campus
- Assumes control over the university’s social media accounts during Brantford events, such as Convocation, O-Week and other events.
- Coordinates, takes and edits photographs to accompany news or feature articles
- Attends university events and meetings to take and edit photographs and for social media as necessary
- Creates branded graphic content using design software

**Strategic initiative support**:

- Plans, coordinates and manages marketing projects with a Brantford focus. I.e. project managed a recruitment-style marketing video fo

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