Digital Marketing Lead

6 months ago

Calgary, Canada EECOL Full time

**Why You’ll Love EECOL**

When you join EECOL, you become part of a global leader in business-to-business distribution, logistics services and supply chain management solutions. We take pride in having an inclusive and family-like work environment. We provide a compensation package that offers competitive wages, flexible hours, excellent benefits, and a career you can be proud of. There are endless opportunities with our promote-within culture

**What’s in it for You**
- Permanent, full-time positions, Monday through Friday. Weekends and evenings are for friends, family, and fun, not work
- Enjoy regular salary reviews and incentive opportunities.
- EECOL is not just a job, but a company where you can learn, develop, and build your career All training provided. We promote within; excellent opportunities to advance along with educational assistance so you can pursue your career goals.
- A benefits package designed with your total well-being in mind including generous paid time off, comprehensive insurance options for you and your family, generous flex benefits, health & dental plan, disability, life insurance, vision care, and a retirement savings plan including Pension, RRSP and TFSA opportunities to save for the future Enjoy a wide variety of perks including discounts on travel, vehicles, entertainment, shopping and many more.

**Job Summary:
**JOB AD INTRO**

What’s in it for you?
- Hybrid position with opportunity for remote
- Southeast head office in Sundance business park - escape the downtown commute and stress
- Learn and lead inside a diverse, positive and thriving 100+ year old company with a massive Canadian footprint, growing every day.
- Competitive vacation time
- Outstanding tuition / professional development program
- Excellent group benefits
- Employee assistance program Free on-site parking**Detailed Description**:
As a digital marketing lead, you have experience and expertise in taking strategic opportunities and breaking them down into actionable steps to drive results. You’ll learn about key business drivers for EECOL, working closely with category owners and SMEs to plan, execute (using comfortable making data-backed recommendations and taking action to test, learn, improve and test again, report on KPIs, and, ultimately, be responsible for the success of digital marketing campaigns.

**Your key responsibilities**
- Implementing digital marketing strategies to enhance online presence and engagement.
- Create campaign landing pages to support online and/or offline programs.
- Build an engaging and always-fresh web presence in collaboration with ecommerce, marketing, category, design and development teams.
- Confidently speak to performance realities and and clearly articulate shifts in strategy/ approach to maximize performance.
- Identifying the latest trends and technologies affecting the digital marketing industry.
- Basic knowledge of SEO, paid search, paid social and display advertising an asset.
- Highly organized and detail oriented, with a customer-centric focus and commitment to quality. Clear, regular communication to keep projects on track.

**_Required Experience: _**
- 2+ years of experience overseeing and managing the entire scope of digital marketing from strategy development to execution to analysis Post secondary education or relevant work experience focused on eCommerce and/or communications and/or Marketing**_Required Skills: _**
- Experience with CRM and content management systems.
- Experience in e-commerce, content marketing, SEO, and social media marketing an asset
- Proficiency in Google Analytics and other reporting tools, with experience in Marketing KPIs and dashboard development considered a strong asset
- Expertise in written and verbal skills to help support the content
- Ability to multi-task, prioritize and manage time effectively
- Applicant should submit digital portfolio of their work or link to on-line portfolio.
- Problem-solving mentality, strong analytical skills and data driven thinking Must be collaborative, friendly, creative, entrepreneurial and passionate**Are You Ready to Launch Your Career with EECOL?**

Founded in 1919, we have been offering competitive value and superior service for over 100 years with over 60 locations in Western Canada. EECOL is one of Canada's leading electrical products distributors. Our employees stay for the long-term because we offer a rewarding and exciting career, not just a job The majority of our team started in entry-level positions and have enjoyed a variety of career paths taking them to leadership roles throughout the organizations. Don’t miss out on this opportunity; join our team today

**_EECOL Electric Corporation., including its subsidiaries and affiliates (“Wesco”) provides equal employment opportunities to all employees and applicants for employment. Employment decisions are made without regard to race, religion, color, national or ethnic origin, sex, sexual orientation, gender id

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