Digital Marketing Analyst

3 weeks ago

Calgary, Canada Consumer Genius Full time

**Digital Marketing Analyst**

**Company: Consumer Genius Inc.**

**About Us**:
Consumer Genius Inc. is one of North America's fastest-growing companies, providing high-quality digital leads and calls to financial companies, including mortgage firms, insurance firms, car dealerships, and lenders across the USA, Canada, and the UK. We are committed to connecting businesses with consumers through cutting-edge digital marketing strategies and industry-leading data analytics.

**Key Responsibilities**:

- Analyze and interpret data from multiple online marketing channels (e.g., PPC, social media, display ads, SEO) to identify trends, measure performance, and make data-driven recommendations for optimization.
- Create and maintain dashboards and reports that track KPIs such as lead generation, conversion rates, customer acquisition cost, and ROI across campaigns.
- Collaborate with cross-functional teams, including media buyers, content creators, and developers, to refine campaign strategies and optimize user journeys.
- Conduct A/B testing and other experiments to identify the most effective creative, copy, and targeting strategies.
- Leverage analytical tools such as Google Analytics, Google Data Studio, and various marketing automation platforms to deliver actionable insights.
- Provide detailed analysis of user behavior, website performance, and customer funnel metrics to identify areas for improvement and growth opportunities.
- Stay current with emerging trends, tools, and best practices in digital marketing analytics and ensure compliance with industry regulations and best practices.

**Qualifications**:

- Bachelor’s degree in Marketing, Data Analytics, Business, or a related field.
- 2+ years of experience in digital marketing analysis or a similar role.
- Strong proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics).
- Advanced Excel skills and experience with data visualization tools (e.g., Tableau, Google Data Studio).
- Familiarity with SEO/SEM, paid media platforms (Google Ads, Meta), and marketing automation software.
- Strong analytical, problem-solving, and critical-thinking skills.
- Excellent verbal and written communication skills, with the ability to present findings and recommendations clearly to both technical and non-technical stakeholders.
- Experience in the financial services industry is a plus.

**Benefits**:

- Competitive salary and performance-based incentives.
- Opportunity to work with a dynamic and rapidly growing team.
- Flexible working arrangements.
- Access to industry-leading tools and platforms.
- Professional development and career growth opportunities.

Additional pay:

- Bonus pay
- Commission pay

**Benefits**:

- Casual dress
- Dental care
- Employee stock purchase plan
- Extended health care
- Paid time off
- Work from home

Schedule:

- Monday to Friday

**Experience**:

- Digital marketing: 1 year (required)

Work Location: In person

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