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Digital SEO Strategist

2 months ago

Calgary, Alberta, Canada Digital Shift Full time

Role Summary

We are seeking a skilled SEO Analyst to join our team at Digital Shift. As an SEO Analyst, you will play a pivotal role in shaping our digital landscape by deploying your analytical skills and deep knowledge of SEO practices to amplify our clients' online presence.

Key Responsibilities

  • Conduct thorough keyword research using tools like Ahrefs, Semrush, Keyword Planner, and Moz.
  • Perform competitive analysis to identify content gaps and areas for enhancement.
  • Optimize web pages crafted by our content team, employing advanced on-page SEO techniques.
  • Monitor key SEO metrics such as organic traffic, conversion rates, and time spent on page.
  • Produce reports on performance metrics, aligning them with our SEO goals and benchmarks.
  • Implement local SEO and link-building strategies, managing backlinks to boost online authority.
  • Stay abreast of SEO trends and continuously update your skills with new tools and practices.

Requirements

  • 2-3+ years of solid experience as an SEO Analyst or in a similar role within digital marketing.
  • Expertise in using SEO tools and platforms, with a strong grasp of keyword research, XML sitemaps, and webmaster tools.
  • A strong understanding of search engine algorithms, ranking factors, and best SEO practices.
  • Proven analytical skills to interpret data and make informed, strategic decisions.
  • Experience with Google Business Profile optimization and familiarity with HTML, JavaScript, and advanced SEO techniques is preferred.
  • A degree or diploma in Marketing, Business, or a relevant field.

About Digital Shift

Digital Shift is a result-driven digital marketing agency that fosters strong relationships and collaborative teams to drive success. We are committed to creating an inclusive environment where diverse voices are integral to our success. Our team will empower home service businesses in Canada and the US by helping them turn online searchers into customers.