Consumer Insights Specialist

2 weeks ago

Toronto, Canada McDonald's Full time

Company Description:
At McDonald's, we are committed to being the best, and that starts with finding the best people. We have built a team of extraordinary people from around the world. We are problem solvers, risk takers, innovators, and thought leaders that take our work seriously, but have fun doing it. We challenge ourselves to get smarter and sharper every day, we value personal and professional growth, and believe in rewarding and celebrating our successes.

**Job Description**:
** Position title**: Consumer Insights Specialist **Department**: Strategy & Insights
**Position band**:Specialist (G2)
**Reports to**:Consumer Insights Manager
**Type of position**:Full-time

**The Opportunity**
Our Strategy & Insights team is dedicated to uncovering and articulating meaningful insights that inspire great advertising, great food and award-winning promotional programs. We are committed to constantly improving the guest experience with the goal of transforming McDonald’s brand perception. Sometimes we adapt methodology from our global markets, but just as often or more, we need to design our own solutions. We are on a journey to become one of the strongest, most dynamic research departments in Canada as well as in the McDonald’s system.

We currently have an opportunity for a Consumer Insights Specialist in the Strategy & Insights Department. This position requires you to lead on insights and influence brand and business strategies for Canada.

**Who you are**
You thrive in a collaborative team environment and enjoy building productive work relationships with internal and external teams. You have strong project management and administrative skills to move the team forward and make an impact on strategic initiatives. You are curious, a critical thinker, and have strong communication skills to effectively support the team in a fast paced and agile environment.

**What’s in it for you?**
This is an unparalleled opportunity to join a winning organization during an exciting time of transformational change. You will gain exposure across all levels of the organization, from your team members to the Executives and Franchisees. You are looking for a company with a winning culture where you can grow in depth and breadth while making a tangible impact on central initiatives.

**Principal Accountabilities**:
**Curiosity and strong strategic thinking**
- Identifies business issues and utilizes available resources to aid in the development and execution of custom research projects by taking initiatives and follow-through
- Works with manager to provide actionable recommendations and influence key business decisions
- Ensures insights are embedded across the decision-making process in the organization
- Collaborates closely with internal and external business partners (strategic planners, marketing, menu, business insightsetc.)

**Deep Consumer Understanding**
- Ensures consumer voice and insights are at the forefront across the organization (marketing brief, creative brief, strategic planningetc.)
- Uncovers consumer insights through various research approaches
- Understands consumer needs and how McD’s differentiates from its competitors in the market
- Synthesize latest relevant trends from secondary resources to identify most compelling sources of changing consumer purchase behaviours
- Brings consumer insights to life through a variety of techniques such as creative writing, storytelling, video and immersion sessions

**Ability to Synthesize Insights**
- Provides accurate, relevant, timely information so that strategic business partners (internal and agency) make informed and confident decisions.
- Interprets and evaluates information related to the study results with past research and other available data (i.e. industry information, sales, P&L, promotional evaluation, competition, general economic trends, and qualitative/quantitative research).

**Innovative**
- Able to think outside of the box and provide new and interesting ways to solve problems
- Seeks out and shares new information and thinking to drive the business forward Continuously monitor and evaluate the effectiveness of research and insights programs, and make recommendations for improvement

**Team player**
- Builds relationships and fosters teamwork among agencies, research suppliers and marketing and operations to achieve maximum performance.

Qualifications:

- _ Education and Experience: _
- Demonstrated_ _experience in a consumer research position from a client company and/or research company
- Excellent quantitative and qualitative research skills including experience with innovation, product testing, tracking, and advertising.
- Bachelor’s degree in a related field preferred
- _ Project management: _ability to lead and prioritize multiple research and/or analysis initiatives at the same time
- _ Analysis_: organized with strong data analysis and reporting skills
- _ Communication and interpersonal skills:_ strong and clear communicator (o

  • Director of Consumer Insights

    2 months ago

    Toronto, Canada The Kraft Heinz Company Full time

    Description The Director of Consumer Insights will lead the function for the Canada market and will partner with the Business Unit President and Marketing leadership to enable consumer-first thinking to inform strategy, with a consumer-informed forward-thinking approach. This role is a key member of the North America Consumer Insights leadership team....

  • Director of Consumer Insights

    3 weeks ago

    Toronto, Canada The Kraft Heinz Company Full time

    Description The Director of Consumer Insights will lead the function for the Canada market and will partner with the Business Unit President and Marketing leadership to enable consumer-first thinking to inform strategy, with a consumer-informed forward-thinking approach. This role is a key member of the North America Consumer Insights leadership team....

  • Director of Consumer Insights

    4 days ago

    Toronto, Ontario, Canada The Kraft Heinz Company Full time

    Description The Director of Consumer Insights will lead the function for the Canada market and will partner with the Business Unit President and Marketing leadership to enable consumer-first thinking to inform strategy, with a consumer-informed forward-thinking approach. This role is a key member of the North America Consumer Insights leadership team. ...

  • Manager, Consumer Insights

    3 weeks ago

    Toronto, Canada CIBC Full time

    We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients. At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are...

  • Manager, Consumer Insights

    5 days ago

    Toronto, Ontario, Canada CIBC Full time

    We're building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what's right for our clients.At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and...

  • Consumer Insights and Research Manager

    1 week ago

    Toronto, Canada Lindt Corporate Full time

    Specifically, this role will deliver Category, Consumer, Brand Understanding and provide actionable recommendations to drive brand growth, overseeing all aspects of consumer, brand research, leading vendor research relationships, relationships with global International insights team, category and brand research projects, mining trends and historic behavior...

  • Manager, Consumer

    6 days ago

    Toronto, Canada OCS Full time

    About Us The Ontario Cannabis Store provides safe, responsible access to recreational cannabis for adults 19 and older. We operate the provincial online store for recreational cannabis in Ontario and are the exclusive provincial wholesaler to authorized private retail stores. Working at the OCS is a unique opportunity to be part of an agile start-up in a...

  • Sr. Manager, Consumer Insights

    5 days ago

    Toronto, Ontario, Canada The Kraft Heinz Company Full time

    Description As the key strategic business partner and consumer insights lead for the Taste Elevation Platform, you will have the opportunity to directly impact growth on some of our largest iconic brands including Kraft Peanut Butter, Philadelphia Cream Cheese and Heinz Ketchup. In this role, you will recommend strategy, and influence decisions across...

  • Sr. Manager, Consumer Insights

    5 days ago

    Toronto, Ontario, Canada The Kraft Heinz Company Full time

    Description As the key strategic business partner and consumer insights lead for the Canadian and US coffee business, you will have the opportunity to directly impact growth on iconic brands including Maxwell House, Gevalia, and IHOP. In this role, you will impact the coffee business strategy, and influence decisions across all areas of the business on...

  • Manager, Consumer Insights, Customer Experience

    2 months ago

    Toronto, Canada TD Bank Full time

    **TD Description** Stay current and competitive. Carve out a career for yourself. Grow with us. **Department Overview** The Manager, Consumer Insights role is part of the Customer Experience & Insights group (CX&I) within Marketing. This group is a central source of customer insights and analysis which supports both Corporate and Business lines across TD...

  • Manager, Consumer Insights, Customer Experience

    2 months ago

    Toronto, Canada TD Bank Full time

    399741BR Marketing Toronto, ON March 7, 2023 Company Overview Department Overview The Manager, Consumer Insights role is part of the Customer Experience & Insights group (CX&I) within Marketing. This group is a central source of customer insights and analysis which supports both Corporate and Business lines across TD Bank Financial Group. The CX&I...

  • Consumer Insights Analyst

    7 days ago

    Toronto, Canada J.D. Power Full time

    **Title**:Analyst, Consumer Insights **Location**: Remote - Canada/United States **Reports to**:Director, Consumer Insights **The Role**: The Consumer Insights Analyst develops the analytics and data insights for J.D. Power's customer satisfaction survey research-based business. Primary duties include analysis and interpretation of survey data,...

  • Temporary Consultant- Consumer Insights

    5 days ago

    Toronto, Ontario, Canada Subway Full time

    About the Role : We have an exciting opportunity to support our Marketing & Culinary team as a Temporary Consultant- Consumer Insights based in Canada. The Temporary Consultant- Consumer Insights 7-month role covering for a maternity leave will be tasked with being the impartial voice of the consumer by providing actionable insights that help guide brand...

  • Consumer & Operator Insights Intern - Toronto

    2 weeks ago

    Toronto, Canada McCain Foods USA, Inc. Full time

    **Position Title**:Consumer & Operator Insights Intern - Toronto, Ontario - May 2023 **Position Type**: Temporary - Full-Time **Position Location**:Oakbrook Terrace **Requisition ID**: 20118 Potatoes. French Fries. Taters. You love them, we make them. In fact, we make 1/3 of the world’s frozen potato products and if you have eaten fries this week,...

  • Consumer & Operator Insights Intern - Toronto

    2 weeks ago

    Toronto, Canada McCain Foods Full time

    **Position Title**: Consumer & Operator Insights Intern - Toronto, Ontario - May 2023 **Position Type**: Temporary - Full-Time **Position Location**: Oakbrook Terrace **Requisition ID**: 20118 Potatoes. French Fries. Taters. You love them, we make them. In fact, we make 1/3 of the world’s frozen potato products and if you have eaten fries this week,...

  • Consumer & Operator Insights Intern - Toronto

    4 days ago

    Toronto, Ontario, Canada McCain Foods Full time

    Position Title: Consumer & Operator Insights Intern - Toronto, Ontario - May 2023Position Type: Temporary - Full-TimePosition Location: Oakbrook TerraceRequisition ID: 20118Potatoes. French Fries. Taters. You love them, we make them. In fact, we make 1/3 of the world's frozen potato products and if you have eaten fries this week, chances are, they were...

  • Consumer and Market Insights Manager and Dove

    5 days ago

    Toronto, Canada Unilever Full time

    The context: As Unilever Beauty & Wellbeing continues to build a beauty culture, it’s critical to have an Insights lead in Canada who understands the consumer, the market dynamics, and the retail landscape. This leader will represent the dynamic voice of the consumer and bring an expert voice to the Insights function. Purpose of the role: We are looking...

  • Analyst, Business, Loyalty

    6 days ago

    Toronto, Canada Shoppers Drug Mart Pharmaprix Full time

    All referred applicants must first be submitted through Workday by a current Loblaw Colleague._ Come make your difference in communities across Canada, where authenticity, trust and making connections is valued - as we shape the future of Canadian retail, together. Our unique position as one of the country’s largest employers, coupled with our commitment...

  • Consumer Insight Research Analyst-research

    3 weeks ago

    Toronto, Canada Corus Entertainment Full time

    Corus is a driving force in the media industry with a diverse portfolio of strong brands that entertain and inform audiences through great storytelling and compelling content, reaching millions of people around the world every day. Our culture and our people are what make us, US. **We have a passion to connect with the world around us**: to express, to...

  • Sr Director, Consumer Insights, TH, Canada

    3 weeks ago

    Toronto, Ontario, Canada Restaurant Brands Full time

    About Restaurant Brands International:Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with over $40 billion in annual system-wide sales and over 30,000 restaurants in more than 100 countries. RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS, BURGER...