Market Research Director for Consumer Insights

1 day ago

Toronto, Ontario, Canada AIP Connect Full time
Overview

AIP Connect is a recruitment agency committed to inclusive practices, providing equal opportunities for all candidates. Our client is a purpose-driven healthy and sustainable snacking company dedicated to creating nutritious snacks. This role offers an exciting opportunity to champion consumer insights across the organization.

Salary

The estimated salary range for this position in North York, Canada, is approximately $120,000 - $180,000 per annum, commensurate with experience.

Job Description

This Senior Manager, Insights role reports directly to the Vice President, Marketing. The successful candidate will lead initiatives to integrate insights into marketing decisions, working closely with the marketing team to develop go-to-market strategies targeting key consumer segments.

  • Strategic Development:
    • Partner with marketing colleagues to develop key brand goals, objectives, and strategies.
    • Leverage consumer insights and category knowledge to identify growth opportunities for the brand.
    • Inform and develop go-to-market strategies targeting priority segments.
  • Brand Planning:
    • Utilize insights to shape and prioritize key strategic issues and anticipate future consumer insight needs.
    • Identify and develop test & learn opportunities to refine go-to-market approaches.
Required Skills and Qualifications
  • 8+ years of experience in insights/market research/analytics, preferably within CPG.
  • Strong knowledge of POS/Household Panel data tools such as Nielsen, Spins, Numerator.
  • University degree required, ideally in business/marketing or a quantitative discipline.
  • A master's degree with a concentration in marketing, research, or quantitative analysis is an asset.
Benefits

AIP Connect values diversity and inclusivity. We believe in creating a workplace where everyone feels valued, respected, and empowered to contribute their best work. If you require accommodations during the interview process, please let us know.

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