Consumer Insights Associate

2 weeks ago

Greater Toronto Area, Canada Lactalis Canada Full time

Job Title: Consumers Insights Associate

Location: Greater Toronto Area


About Us:

Welcome to Lactalis Canada – where we take pride in being recognized as one of Forbes' 2022 top employers Our journey revolves around enhancing the lives of Canadians through a rich variety of dairy delights, including some of Canadian’s favourite dairy brands such as like Black Diamond Cheese, Lactantia Milk, Astro Yogurt, Balderson Cheese, and Cheestrings. In fact, we’re proud to say our products grace the shelves of an incredible 94% of Canadian households


With a 140-year legacy driven by innovation and unwavering quality, we’re seeking like-minded individuals to join us in shaping our next chapter. Our flexible hybrid work model accommodates 40% remote work, adapting to the evolving needs of our workforce. Step into a collaborative hub with our revamped office, and enjoy free parking, endless coffee, delicious Lactalis snacks, an on-site gym, and more


About the opportunity:

Consumer Insights Associate will support the Consumer Insights Manager for Canada across the Canadian divisions: Yogurt (Astro, siggi’s, Olympic Organic, iOGO), Milk (Lactantia, Beatrice), and Cheese (Black Diamond, Cracker Barrel, Petit Quebec, Amooza, Balderson, Galbani, President), and dessert (Marie Moran).


The core responsibilities will consist of working with our agency partners to manage and execute basic and tactical research projects and supporting the senior manager on more strategic or complex projects.


The attributes we are looking for:


Executing Research

  • Reviewing briefs received from marketing and providing feedback to ensure clarity before they are submitted to agencies for proposals
  • Reviewing questionnaires from the agency
  • Reviewing toplines and reports from agencies to validate findings and recommendations


Central Research Missions

  • Understanding global research guidelines
  • Application of global research guidelines locally


Internal relationship building

  • Build strong relationships with marketing, R&D, and global counterparts (insights, brand, and category).
  • Be a connection between the Global Insights team and the local marketing teams to ensure that the local teams understand global guidelines.


Vendor management

  • Work with vendors to ensure timelines are maintained
  • Build strong relationships with vendors



What you will bring:

  • University degree (or equivalent level of work experience)
  • At least 2 years in Consumer Insight roles in market research agencies or on client side operating in CPG
  • Relationship building
  • Dynamic and proactive to ensure that the projects are completed on time
  • Ability to manage multiple projects and deadlines simultaneously
  • Excellent verbal and written communication skills
  • Understanding of panel and syndicated data a plus
  • Ability to be part of a team, and to work in a multi-functional networking environment, open-minded, and able to adapt to foreign working cultures
  • Strong attention to detail
  • Experience with different research methodologies is a plus (i.e. pack testing, brand health tracking, product testing, copy testing, focus groups, concept testing)
  • Strong skills in Work, PPT, and Excel
  • Must be fluent in English, French is a plus



What Lactalis will offer:

Lactalis Canada believes in rewarding its people with the following comprehensive benefits package and perks:

  • A Competitive Base Salary
  • A Performance-Based Bonus System
  • 4 Weeks of Vacation
  • Benefits starting day 1
  • A Pension Program with an Employer Match at 100% of up to 6%
  • Tuition reimbursement plan of up to $3,000/year
  • A Volunteer Day to give back to your community
  • Learning and Development opportunities
  • A commitment to internal career advancement with potential for international mobility



Our ESG commitment:


Our ESG (Environmental, Social, and Governance) roadmap drives our sustainability mission. We aim to positively impact communities and the planet by enabling stakeholders including our people, consumers, customers, suppliers, dairy farmers, government, and industry partners to have a positive impact on the wellbeing of our communities and the planet through all that we do.

At Lactalis Canada, we value our employees as catalysts for positive change. Together, we will create a sustainable future, promote belonging, and make a lasting impact on the world.


Our commitment to DEI:


Fuel Our Culture with Your Uniqueness Lactalis thrives on the value each person brings. We're dedicated to amplifying diverse voices, inviting personal and professional growth, and embracing everyone's true selves. We're committed to crafting an environment that genuinely welcomes all, reflecting the richness of our people and communities.


Our promise extends to accessible processes and spaces. If you require accommodation due to a disability (which may be visible or invisible, temporary, or permanent), please inform our Talent Acquisition team – confidentiality will be maintained.

Note: Lactalis Canada does not conduct credit or background checks through LinkedIn. If required, we'll contact you after signing a Job Offer.

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