Director of Consumer Insights

5 months ago

Toronto, Canada The Kraft Heinz Company Full time

Description

The Director of Consumer Insights will lead the function for the Canada market and will partner with the Business Unit President and Marketing leadership to enable consumer-first thinking to inform strategy, with a consumer-informed forward-thinking approach. This role is a key member of the North America Consumer Insights leadership team.

The Director of Consumer Insights will set the Consumer Insights agenda and identify future growth opportunities / white space for the BU. The role is also accountable for driving the Enterprise-Wide transformation agenda for insights within the BU while championing the consumer and keeping the most meaningful business actions at the forefront across the relevant platforms, categories and brands. This influential role is responsible for identifying, developing and integrating consumer insights throughout these businesses to drive a growth mindset and agility while driving a consumer-obsessed culture. The Director of Consumer Insights will have leadership responsibilities – and will need to adapt and flex to needs on both leadership, management and day-to-day coaching – infusing the right behaviours throughout their insights team (e.g. prioritize, drive future mentality and synthesize / distill information into actionable insights, etc) – crafting a culture and focus of organic brand growth & innovation. This position will have input into the transformation agenda roadmap to include areas in foresight, prediction, agility, capabilities agenda, digital revolution, social listening, partner consortium, and more.

The Role – Key Skills:

Strategic: Be a key strategic business partner & thought leader to the BU Marketing team. Demonstrate your understanding of the consumer, research methodologies/techniques, best practices and experience to drive the business forward Influential: Influence at all levels of organization (above & below) and work seamlessly with cross-functional teams. Impactful: Drive the "so-what’s" by making actionable recommendations routed in deep understanding of marketing, business and consumer Flexible: Be adaptable and creative to adjust to changing priorities and business challenges. Tackle ambiguity, while showing strong drive for results and project leadership skills Strong Communicator: Showcase strong communication skills through distilled clean/concise insights that drive empathy and storytelling behaviours though the organization Self-motivated: Prioritize multiple workstreams & contending priorities, and distill a plan that can be implemented for the team Analytical: Ability to see through data and recognize patterns to inform brand actions better Collaborator: Works well in a fast-paced, entrepreneurial environment Mentor & People Leader: Drive to share knowledge and develop an impactful team Curiosity & Action: Intellectual curiosity and creative insight, coupled with a drive for actionable, tangible results Influence: Ability to influence at senior levels of an organization and drive impact.

Key responsibilities

Key Point of Contact for Business Unit – key lead to unlock critical initiatives across platform Unearth genuine consumer insights / pain points across platform and help identify growth opportunities for brands that help improve our long-term equity & innovation efforts Leverage strategic work to identify dig sites for innovation, partner with marketing and R&D to identify, develop and size a multi-year pipeline of new products Develop and lead integrated, comprehensive research plans across key Ps of marketing (Communication test, Product/Claim tests, Packaging tests et al for both existing products and new products) Help shape the 3-year Growth Strategy and assist teams in pulling through to brand’s annual marketing plans, including strategy, creative development and optimization Drive Enterprise Transformation Agenda - Help develop consumer insights standard methodologies and centre of excellence initiatives Leverage insights to continuously build brands that consumers love Lead a team of 3 direct reports

Qualifications

A minimum ten (10+) years of strategic insights/consumer research experience is required Previous people leader experience required Experience working across a portfolio of products on the manufacturer/client-side highly preferred Leadership credentials in driving vision - prior people management experience required Proficiency with different qualitative & quantitative research tools across advertising, innovation, brand building & syndicated services Validated ability to distill insights and drive impact into an organization – bringing the consumer to forefront High level of tolerance for working in ambiguity, handling and leading change management/transformation Experience and comfort in POS (Nielsen/IRI), Panel, and social listening is required High level of experience in analytical tools is required High degree of emotional intelligence and ability to build effective working relationships Proficient at storytelling in creative, influential & impactful ways - excellent communication, organization and presentation skills (written, oral, and across Microsoft Office Suite)

Location(s)

Toronto - Queen's Quay - Headquarters

  • Director of Consumer Insights

    4 weeks ago

    Toronto, Ontario, Canada The Kraft Heinz Company Full time

    Job Title: Director of Consumer InsightsAbout the Role:The Director of Consumer Insights will lead the function for the Canada market and partner with the Business Unit President and Marketing leadership to enable consumer-first thinking to inform strategy. This role is a key member of the North America Consumer Insights leadership team.Key...

  • Director of Consumer Insights

    4 weeks ago

    Toronto, Ontario, Canada The Kraft Heinz Company Full time

    Job Title: Director of Consumer InsightsAbout the Role:The Director of Consumer Insights will lead the function for the Canada market and partner with the Business Unit President and Marketing leadership to enable consumer-first thinking to inform strategy. This role is a key member of the North America Consumer Insights leadership team.Key...

  • Director of Consumer Insights Leader

    3 weeks ago

    Toronto, Ontario, Canada The Kraft Heinz Company Full time

    Job Title: Director of Consumer InsightsAbout the Role:The Director of Consumer Insights will be a key member of our North America Consumer Insights leadership team, partnering with the Business Unit President and Marketing leadership to enable consumer-first thinking to inform strategy. This influential role will lead the function for the Canada market,...

  • Director of Consumer Insights

    3 weeks ago

    Old Toronto, Ontario, Canada eBay Full time

    About the RoleeBay is seeking a seasoned Consumer Insights professional to lead our campaign insights team. As a key member of the Global Consumer Insights team, you will be responsible for developing and executing research strategies to drive business growth and inform marketing decisions.As the Head of Campaign Insights, you will oversee all campaign...

  • Consumer Insights Specialist

    5 months ago

    Toronto, Canada McDonald's Full time

    Company Description: At McDonald's, we are committed to being the best, and that starts with finding the best people. We have built a team of extraordinary people from around the world. We are problem solvers, risk takers, innovators, and thought leaders that take our work seriously, but have fun doing it. We challenge ourselves to get smarter and sharper...

  • Manager, Consumer

    5 months ago

    Toronto, Canada OCS Full time

    About Us The Ontario Cannabis Store provides safe, responsible access to recreational cannabis for adults 19 and older. We operate the provincial online store for recreational cannabis in Ontario and are the exclusive provincial wholesaler to authorized private retail stores. Working at the OCS is a unique opportunity to be part of an agile start-up in a...

  • Consumer Insights Consultant

    3 weeks ago

    Toronto, Ontario, Canada Numerator Full time

    Job Title: Consumer Insights ConsultantWe are seeking a highly skilled Consumer Insights Consultant to join our team at Numerator. As a key member of our team, you will be responsible for providing expert-level insights and analysis to our clients in the Consumer Packaged Goods (CPG) industry.Key Responsibilities:Interface directly with clients' consumer...

  • Consumer Insights Manager

    3 weeks ago

    Toronto, Ontario, Canada Glassdoor Full time

    About the RoleGlassdoor is seeking a skilled Consumer Insights Manager to join our team. As a key member of our organization, you will be responsible for gathering and analyzing consumer data to inform our marketing strategies and product positioning. This role requires a strong analytical mindset, excellent communication skills, and the ability to work...

  • Consumer Insights and Research Manager

    5 months ago

    Toronto, Canada Lindt Corporate Full time

    Specifically, this role will deliver Category, Consumer, Brand Understanding and provide actionable recommendations to drive brand growth, overseeing all aspects of consumer, brand research, leading vendor research relationships, relationships with global International insights team, category and brand research projects, mining trends and historic behavior...

  • Consumer Insights Consultant

    2 months ago

    Toronto, Ontario, Canada Numerator Full time

    About the RoleWe are seeking a highly skilled Consumer Insights Consultant to join our team at Numerator. As a key member of our organization, you will be responsible for serving as the primary point of contact for our Fortune 100 and fast-growing strategic customers, providing expert guidance and support to drive business growth and success.Key...

  • Consumer Insights Consultant

    2 months ago

    Toronto, Ontario, Canada Numerator Full time

    About the RoleWe are seeking a highly skilled Consumer Insights Consultant to join our team at Numerator. As a key member of our organization, you will be responsible for serving as the primary point of contact for our Fortune 100 and fast-growing strategic customers, providing expert guidance and support to drive business growth and success.Key...

  • Analyst, Consumer Insights

    2 months ago

    Toronto, Canada Cineplex Full time

    Work location: Home Office 1303 Yonge St City: Toronto What you will do: The Consumer Insights Analyst, Brand and Guest Experience role will focus on providing administrative and analytical support to the Research & Insights team. You will work with the senior leadership team, management teams and vendor management to explain and exchange key data sets,...

  • Strategic Consumer Insights Manager

    2 weeks ago

    Toronto, Ontario, Canada The Kraft Heinz Company Full time

    Job SummaryWe are seeking a highly skilled Strategic Consumer Insights Manager to join our Global Disruptive Innovation team at The Kraft Heinz Company. As a key strategic business partner and consumer insights subject matter expert, you will have the opportunity to directly impact growth for our global brand portfolio.About the RoleThis role requires a...

  • Senior Consumer Insights Manager

    4 weeks ago

    Toronto, Ontario, Canada The Kraft Heinz Company Full time

    Job Title: Senior Consumer Insights ManagerAbout the Role:We are seeking a highly skilled Senior Consumer Insights Manager to join our team at The Kraft Heinz Company. As a key strategic business partner, you will play a critical role in driving growth and innovation across our iconic brands.Key Responsibilities:Lead strategic insights and consumer research...

  • Senior Consumer Insights Manager

    4 weeks ago

    Toronto, Ontario, Canada The Kraft Heinz Company Full time

    Job Title: Senior Consumer Insights ManagerAbout the Role:We are seeking a highly skilled Senior Consumer Insights Manager to join our team at The Kraft Heinz Company. As a key strategic business partner, you will play a critical role in driving growth and innovation across our iconic brands.Key Responsibilities:Lead strategic insights and consumer research...

  • Marketing Coordinator

    5 months ago

    Toronto, Canada Irving Consumer Products Full time

    **Marketing Coordinator - Consumer Engagement** **At Irving Consumer Products, we recognize that the key to our success is our people. Irving Consumer Products is a leading manufacturer of premium tissue products - including national brands and private label. We also manufacture private label diapers and training pants for North American retailers.** As a...

  • Consumer Insights Lead

    13 hours ago

    Toronto, Ontario, Canada Restaurant Brands International Inc Full time

    About Restaurant Brands International:As one of the world's largest quick service restaurant companies, Restaurant Brands International Inc. boasts a strong portfolio of iconic brands, including TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS. With a presence in over 100 countries and annual system-wide sales exceeding $40 billion, RBI is a leader in...

  • Senior Consumer Insights Manager

    4 weeks ago

    Toronto, Ontario, Canada Restaurant Brands International Inc Full time

    About Restaurant Brands InternationalRestaurant Brands International Inc. is a leading quick service restaurant company with a global presence. With over $40 billion in annual system-wide sales and over 30,000 restaurants in more than 100 countries, RBI owns four iconic brands: TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS. Our framework, Restaurant...

  • Senior Consumer Insights Manager

    4 weeks ago

    Toronto, Ontario, Canada Restaurant Brands International Inc Full time

    About Restaurant Brands InternationalRestaurant Brands International Inc. is a leading quick service restaurant company with a global presence. With over $40 billion in annual system-wide sales and over 30,000 restaurants in more than 100 countries, RBI owns four iconic brands: TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS. Our framework, Restaurant...

  • Senior Consumer Insights Manager

    1 month ago

    Toronto, Ontario, Canada The Kraft Heinz Company Full time

    Job SummaryWe are seeking a highly skilled Senior Consumer Insights Manager to join our team at The Kraft Heinz Company. As a key strategic business partner, you will play a critical role in driving growth and informing business decisions across our iconic brands, including Maxwell House, Gevalia, and IHOP.Key ResponsibilitiesDevelop and lead comprehensive...