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Director of Consumer Insights
4 weeks ago
eBay is seeking a seasoned Consumer Insights professional to lead our campaign insights team. As a key member of the Global Consumer Insights team, you will be responsible for developing and executing research strategies to drive business growth and inform marketing decisions.
As the Head of Campaign Insights, you will oversee all campaign development research and measurement across various targets and categories. You will partner closely with Brand teams across markets to provide thought partnership and consumer-centric recommendations, continuing to push towards winning creative that connects with consumers.
Key Responsibilities:
- Lead a global team of Insights practitioners, with a dedicated focus on coaching and development.
- Oversee all campaign development research and campaign measurement across various targets and categories.
- Partner closely with Brand teams across markets to provide thought partnership and consumer-centric recommendations.
- Synthesize and continuously issue best practices and campaign takeaways to further continuous improvement mindset.
- Present campaign learning, data, recommendations in Senior Leadership forums, always showing up as the consumer in the room.
- Oversee brand health tracking across markets; workshop findings and recommendations with Marketing and Product teams to continue building the eBay equity.
- Work closely with the GCI Leadership Team on specific initiatives and presentations.
- Build strong relationships and influence throughout the Growth organization.
Requirements:
- 10+ years of related work experience in a Consumer Insights role, with a passion for brand-building and building consumer-obsessed organizations.
- 8+ years leading campaign development research and measurement is required, including extensive experience managing global qual and quant studies.
- 5+ years in people development. Someone who loves developing and coaching others to help them realize their full potential.
- Positive can-do, flexible attitude, understanding that the role is fast-paced with tight timelines, ready to jump in and implement research alongside the team in a hurry, and resilient and adaptable in the face of changing plans or timelines.
- Collaborative approach, with the ability to form strong cross-functional relationships at all levels, gain alignment from partners and manage healthy conflict.
- Excellent communicator, with experience presenting to Senior level business partners.
- Curious mindset with a passion for uncovering the 'why', and a deep understanding of and empathy for the consumer.
- Experience in connecting the dots from disparate data to bring clear, insightful syntheses that drive business growth.
- Expertise in working efficiently and effectively in a highly matrixed Global organization.
- Excellent analytical, decision-making, negotiation, and problem-solving skills.
- Bachelor's Degree in Market Research, Marketing, Statistics, Economics, or related field. Advanced Degree or equivalent experience highly desirable.
