Analyst, Consumer Insights

2 months ago

Toronto, Canada Cineplex Full time

Work location:
Home Office 1303 Yonge St

City:
Toronto

What you will do:
The Consumer Insights Analyst, Brand and Guest Experience role will focus on providing administrative and analytical support to the Research & Insights team. You will work with the senior leadership team, management teams and vendor management to explain and exchange key data sets, research, and insights.

Key Responsibilities:

- Help the team develop, socialize, and champion relevant guest insights across the Cineplex ecosystem, including Theatrical and LBE (Location Based Entertainment - The Rec Room and Playdium), based on both ongoing studies and ad-hoc research.
- Assist with connecting multiple sources of data (such as survey responses and transactional data) to analyze and develop holistic insights about the guest experience and opportunity areas.
- Assist in managing the customer satisfaction measurement programs (Voice of the Guest) and other on-going tracking studies, such as brand tracking.
- Assist in developing, maintaining, and improving monthly reporting to provide timely and relevant guest satisfaction updates and opportunities to our Theatrical and LBE business units.
- Support with ad-hoc quantitative and qualitative research studies, working with the team to support strategic decision making including providing task management, execution, and methodological recommendations to help with research planning and analysis.
- Assist the team with analyzing and socializing broader consumer trends within the environment, gathering information from multiple sources including our social listening tool, trend reports, etc.

Education & Certification
- University/College degree in Business, Analytics, Management, Social Sciences or related discipline.

Experience
- A minimum of 1 to 2 years within the Market Research industry with responsibility for handling complex projects from inception to completion.

Knowledge, Skills, and Abilities
- A passion for conducting consumer research, analyzing data, and uncovering insights that help inform business decisions and strategy.
- Ability to proactively identify customer and brand needs, synthesize data and effectively communicate research findings across the organization that will be incorporated into overall business and marketing strategy.
- Proficient in data analytics.
- Strong skills with data visualization and data reporting in software such as Excel and Powerpoint.
- Proficiency in PowerBI and Qualtrics is an asset.
- Ability to present relevant insights to a range of stakeholders, including Senior Management.
- Comfortable managing and enhancing research vendor relationships.
- The ability to interact in a fast-paced environment with a high level of professionalism, remaining flexible, proactive, and resourceful.
- Strong interest in taking a hands-on role with senior members of the team. Excitement to be included in decision-making and thought leadership in the organization.
- Ability to understand and appreciate research findings. Comfortable interpreting data analyses and writing reports.
- Display excellent abilities to communicate with colleagues about progress of project goals, as well as to predict and respond to roadblocks.

Inclusion & Diversity

Accessibility

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