Marketing Manager Ii

6 months ago

Toronto, Canada TalentBurst, Inc. Full time

Title: Marketing Manager II
Location: Toronto, ON
Duration: 12 Months

This role will be responsible for managing all direct channels as well as onboarding new channels. Through current and new channels, this role will focus on new customer onboarding and retention programs essential to building memorable first-use and returning filing experiences.

**Responsibilities**:
Own the management of all TurboTax retention marketing channels & work across teams to onboard incremental channels, delivering flawless go-to-market execution across all communications, and spearheading material innovation in all channels.
Lead the effort to deliver superlative campaigns to customers, ensuring compelling story-telling, relevant content and best-in-class creative are present throughout our communications.
Experience navigating third-party agency partnerships to produce impeccable-quality, reliable work.
Help define channel contact strategy, maintaining calendars and defining governance protocols.
Oversee the health and growth of our contactable base across each channel, demonstrating a thorough understanding of the levers behind driving valuable opt-in and mobile download.
Articulate campaign requirements, closely partnering with CRM data and operations teams to ensure their proper, timely implementation leading into season.
Report on channel and installed base performance, partnering with Analytics & 3rd party agencies as needed to share actionable insights at different levels of the organization.

Qualifications:
2-3 years' experience in team management with a strong focus on growing and mentoring talent.
Experience developing sequenced customer journeys, delighting first-use and returning cohorts with personalized content to grow LTV and reduce churn.
Clear understanding of channel growth strategies, with success growing a contactable customer base.
A decisive test-and-learn mentality constantly challenging the norms, unafraid to ask the bold questions. Ready to transform ideas and build with speed.
Superior organizational, project management and communication skills - this role requires hands-on management of campaign deployments, often under tight deadlines and high pressure, across multiple teams and stakeholders.
Sincere, genuine customer empathy and the willingness to turn real-world feedback into a blueprint that improves their filing experience.

Core Soft Skills:
Organization - managing campaigns, strategy and channel growth
Collaboration - effective communication and able to align internal and external teams towards a common goal
Strategic mindset - translating data into actionable, effective customer touchpoints

TB_EN

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