Digital Marketing Strategist

4 weeks ago

Toronto, Ontario, Canada Marketing Full time

Company Overview

Flight Centre Travel Group (FCTG) is a dynamic digital marketing organization that fosters innovation and collaboration. Our team is passionate about delivering exceptional experiences through paid media campaigns.

About the Role

We are seeking an experienced Paid Media Specialist to join our Marketing department in Toronto, ON. The ideal candidate will have a strong background in managing paid social, search, and programmatic channels.

Job Description

The successful candidate will be responsible for executing paid media campaigns across various digital platforms, delivering regular media planning and performance forecasting, and optimizing campaigns through bid/keyword management, A/B testing, and channel selection. Additionally, they will manage global and regional paid media budgets, ensure accurate invoicing from platforms and third-party suppliers, and meet hot lead targets while contributing to total paid media revenue.

Required Skills and Qualifications

To succeed in this role, you will need 3+ years of experience in a similar position, relevant platform certifications (Google Ads, LinkedIn Certification, etc.), and a comprehensive understanding of Google Analytics or other relevant reporting tools. You must also possess high proficiency in paid media, tracking, and analytics platforms, as well as strong commercial focus with knowledge of investment, forecasting, ROI/ROAS metrics. Excellent communication and influencing skills, with the ability to work cross-functionally, are essential.

Benefits

We offer a generous salary range of $80,000 - $120,000 per year, depending on experience. In addition to a competitive compensation package, we provide travel perks/discounts, health & wellness programs, employee financial wellness services, national/international award nights and conferences, group benefits, insurance, employee assistance program, RRSP/RPP with matching, tuition reimbursement program, and employee share plan.

Culture and Perks

At FCTG, we value diversity, equity & inclusion, and promote a culture of personal connections, love for travel, and giving back. We offer flexible work arrangements, opportunities for professional growth, and a fun work environment. Join us and become part of a dynamic team that makes a difference in the world of digital marketing.

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